New York Fries 25 anniversary ARvertising

August 15, 2009 by dieGopen Leave a reply »
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The campaign is part of a print campaign that celebrates New York Fries 25 anniversary. Hence Gary Coleman as a familiar icon of that time.

The AR app is within Facebook and basically presents Gary as a bobblehead type character where if you shake him hard enough in AR, he spills his fries. The fries that fall “tell” the fortune of you and 25 of your facebook friends.

Goofy, fun way to promote the 25th.

www.frycupfortune.com

New York Fries 25 anniversary ARvertising4.051
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