How to advertise an Android smartphone? Easy: Lets Augment it!
Vodafone Netherlands has stepped up the potential of the medium, by launching a modern day variant of the playground classic ‘tag’ for the Google/OHA (Open Handset Alliance) Android platform.
Vodafone introduced a game where players can ‘tag’ each other using the HTC Magic phone via the camera and a specialised app.
The Go Tag app allowed players to ‘tag’ their rivals by using image recognition technology to identify the target’s shirt colour when a picture was taken.
Devices like the Android HTC Magic and the iPhone 3GS are expected to pave the way for augmented reality applications, mainly because these devices are equipped with a digital compass that complements the GPS functions on the handsets.
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