A mobile app that is a portable interior planning tool
How does it work?
* In the application are images of many of the pieces of furniture from the new IKEA PS line. The customer selects the product they are interested in, and then selects “Take a Picture”.
* The customer aims the camera of the phone at the area of the room where the furniture might be placed. The image of the room appears on the phone screen, along with the IKEA furniture. The furniture can be scaled larger or smaller to make it fit better in the scene.
* Once the image is the way the customer wants it, they use the camera to take a picture of the scene.
* If the customer likes the photo, they can either save it on the phone, or send it via MMS directly from within the application
The distribution of the application to download, has three possible ways:
- By In-store posters letting now costumers that sending a free sms to IKEA, would receive a link to download the app.
- The customers going to the IKEA site are able to enter their mobile number and receive a download of the app.
- Bluetooth pillars were installed in IKEA certain stores. In this way, every phone around would get advice about the possibility to subscribe to the application.
Emerging technologies, such as mobile augmented reality or visual interactivity will be an important force in enabling new opportunities for brands to communicate with their clients, especially with branded utilities. The key will be to marry new technologies with real customer needs in a simple to use way. The proper application of mobile technology with a good user interface to offer a specific solution is what’s really important.
via: http://www.mobiadnews.com
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