Adidas ARvertising campaign
adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals
The shoes are available now in some countries and later in others. Here’s where to find them:
US: available from February 15th exclusively at select Champs Sports stores and http://www.eastbay.com
UK: Available now at Size?; Offspring and adidas Originals stores
Rest of the World: Available now at adidas Originals stores and other select retailers
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