Now Available For Free Download
Malaysia Airlines and the air transport IT specialist, SITA, today announced that the airline’s “MHdeals” application, the first app using augmented reality to be launched by an airline, is now available for free download from the Apple App store.
The handy app allows customers to pick up the best airline deals from nearby airports and is the first in which an airline has exploited augmented reality commercially as a new channel for ticket sales.
MHdeals uses the GPS on the iPhone to determine the user’s location and then displays the nearest airports from which they can access great deals. By simply holding the phone in front of them, the user can identify surrounding airports and select one to view the latest flight offers. At a touch of a button passengers can then book their flights through the MHmobile which SITA Lab developed and launched for Malaysia Airlines last year.
The availability of MHdeals in the Apple App store follows the hugely successful launch in June of the iPad MHkiosks – another world’s first for Malaysia Airlines. These unique kiosks are also easy to use and, like MHdeals, make booking with Malaysia as simple as ABC.
Watch demos of MHdeals and the iPad MHkiosks.
*The iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.
Executive Quotes:
Malaysia Airlines’ Managing Director/CEO, Tengku Dato’ Azmil Zahruddin, said: “We have had a lot of interest from our customers since we announced that MHdeals was coming. Now they can experience for themselves the world’s most technologically-advanced and entertaining way of picking and booking a great value flight.”
Jim Peters, SITA Chief Technology Officer who heads up the SITA Lab facility which worked with Malaysia Airlines on developing the application, said: “Augmented Reality applications are new and still experimental, and trying out new ways to interact with customers and to provide functionality in a consumer-friendly way is part of the process.
“Working together, SITA and Malaysia Airlines have the opportunity to keep ahead of the curve as the technology of smartphones and data in “the cloud” rapidly evolves. In this case, MHdeals also provides Malaysia Airlines’ customers the ability to choose a destination and book flights in a fun and interactive way” he added.
Links
Application: http://itunes.apple.com/us/app/mhdeals/id382068513?mt=8
Demo of MHdeals: http://www.youtube.com/watch?v=LPhoizmFssM
Demo of MHkiosk: http://www.youtube.com/watch?v=54XwvJPO5KY
SITA Lab: http://twitter.com/sitalab | www.sita.aero
Contact Details
SITA
Brenda Flinter
Public Relations Manager
Mobile: +353 87 750 6229
Email: Brenda.Flinter@sita.aero The Wordshop
Charlie Pryor
Director
Tel : +44 (0)20 7031 8270
Email : cp@theword-shop.com
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