Total Immersion and its partner in Saudi Arabia Magna teamed up to create the first Advergame on Facebook featuring for the first time hand tracking for the last campaign of L’Usine : Tasbeera Man.
L’Usine employs over 1500 people and serves almost 70 percent of all stores and retail chains in Saudi Arabia. L’usine currently produces 35 different products divided into five categories: Bread, pastries, cakes, mamoul and sambousa. The pastry line commands over 55 percent of the pastry category.
The experience is divided in 2 steps :
Packaging recognition : to activate the game you have to present of one the packaging to your webcam. (download packagings here).
Hand Tracking Control : to control the Tasbeera man, just use your hand on the screen!
Feel free to experience it and share your score on your Facebook account and on TI’s Facebook page !
Developing the first augmented reality iPhone app for the collectible card market
Bandai Co. has launched a campaign for its Data Carddas collectible card game “Data Carddas Supersentai Battle: Dice-O” featuring augmented reality (AR) technology. When iPhone users who install a special reader application scan a game card with their phones, animated combat scenes and TV commercials can be viewed on the iPhone screen. The iPhone application can be downloaded for free from the App Store. With AR technology, images not usually visible are revealed when digital data is scanned. Attracting attention as a new method of promotion using digital technology, AR technology is already used on a commercial basis in some businesses. In this product, AR has been adopted for use in a card game. The AR technology for the Dice-O card game was developed using the expertise of Dai Nippon Printing Co. and Metaio GmbH, a German company. Bandai, Japan’s leading toy maker, teamed up with the two companies to jointly develop the Carddas Reader application for the iPhone. The Dice-O card game is the latest in the Data Carddas series. Released this spring, the cards feature all the Rangers from the Japanese Super Sentai series. Players can create their own team of Rangers before initiating a battle. There are 11 types of cards available with AR digital data. When a Ranger card is scanned, a video showing the Ranger unleashing his finishing move runs on the iPhone. A card with the Dice-O logo will show a television commercial. This promotion campaign is likely to attract not only children but also grown-up iPhone users who are fans of the Japanese superheros. For details, visit: http://www.dice-o.com or download the app from the japanes app store: http://itunes.apple.com/jp/app/id359834420?mt=8
This is one of the best examples and visualization of how augmented reality games will look like. the head mounted display will be replaced with augmented reality goggles or glasses and will overlay the added elements onto what you are seeing in real time and will allow you to interact with them.
Total Immersion has confirmed its position as leader in the field of augmented reality through the launch of new kind of interactive attraction using mobility and augmented reality. This new attraction developed in cooperation with Hanwa Co. (Japan) is a state of the art walk through where guests are swept in an experience merging videogame and real live adventure.
Before entering in the attraction, guests are equipped with a backpack and a video gun (with an infrared camera, one LCD display and a trigger). Guests have to use the video gun to progress inside the horror house and find ghosts. As soon as the ghost is found, guests have to shoot it to collect point and succeed their mission. Augmented Reality permits to have very impressive scenario like a videogame for this kind of attraction. Guests are totally free of movements inside the ghost house.
Firefighter 360 is a new firefighting game specifically developed for the iPhone 3GS using a unique Augmented Reality engine.
In this life-saving fire-person shooter, you play as a firefighter, rather than gunning down enemies, you will have to douse virtual flames spreading very fast in your real environment. As you physically turn around 360 degrees with your iPhone, you have to methodically extinguish the flames you see, thanks to the camera. The fire itself isn’t just a static “enemy” to be dealt with. Flames will propagate and spread if you don’t put them down completely, the fire itself is capable of doing you harm if you’re not careful.
Mosquitoes: Augmented Reality game for iPhone & iPod Touch
Augmented reality game for iPhone & iPod Touch, that lets you kill pesky mosquitoes flying around you in virtual space. Watch through the camera and you see tens of mosquitoes around you. On the ceiling, hovering above the floor, on your left and to your right.
This fun game uses the compass and accelerometer for a super realistic ‘augmented reality’ effect. The animated mosquitoes are projected in the real world, which you see through the camera lens.