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Interactive product catalogue

dieGopen — Wed, 18 Nov 2009 16:39:48 +0000

duo schreib & spiel

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How Esquire brings pages to life

dieGopen — Fri, 13 Nov 2009 19:48:47 +0000

FLARtoolkit and Print 2.0

Nov 10ths Meredith Vieira talks to Esquire magazines David Granger about the publications unique December issue featuring a “new technology” called augmented reality.

Esquire Brings Augmented Reality to Print

dieGopen — Mon, 02 Nov 2009 11:49:32 +0000

Print might be in trouble, but Esquire magazine won’t be going gently into that good night. The December issue of the magazine will feature augmented reality pages that will come alive when displayed in front of a webcam.

Augmented reality is a trend and phenomenon we’re starting to see more and more uses of across the web. In March, GE played with augmented reality while showing off its Smart Grid technology. Earlier this month, musician John Mayer released an augmented reality enhanced music video. The Disney.com iPhone app that was released earlier this week also utilizes some AR features.

Esquire’s use of the technology seems pretty brilliant because the experience alone makes it worth buying a copy of the magazine at the newsstand. The cover, which will feature actor Robert Downey Jr., will emerge on the screen in 3D and feature flying text and images that animate based on how the magazine is positioned.

Within the magazine a half-dozen pages will feature AR technology, as well as two ads from Lexus, who helped offset some of the costs of creating the issue. This isn’t the first time Esquire has decided to integrate digital technologies into its print product. Last year, the 75th anniversary issue of the magazine featured digital e-ink on its cover.

Editor-in-Chief commented on Esquire’s interest in pursuing digital technologies to the Associated Press:

“I got so sick of people talking about old media versus new media. I wanted to prove that print is still kind of cool. I think of it as kind of our job to show people the strength of our medium. “

It’s a strategy that might be paying off. Unlike most print publications, subscription and newsstand sales have actually increased (although ad pages are down).

If these sorts of digital strategies can keep advertisers and readers interested is still unknown. The December issue of Esquire goes on sale on November 7. What do you think about integrating digital technologies with physical print publications?

via: http://mashable.com

Ready for Print 2.0?

dieGopen — Thu, 08 Oct 2009 08:40:39 +0000

Magazines industry goes Augmented

Red Bull just launched an ARvertising campaign to enrich their Red Bulletin magazine. It uses an Adobe Flash version of Imagination natural feature tracker and does therefore not require proprietary plug-ins.

The cover and multiple pages (any page with the Bull’s eye) can be activated by pointing the webcam.

It sounds like it might be the ending point to the use of B&W markers for Augmented Reality.

This magazine sings, dances, flies and even scores a touchdown…

If you want to try it by your self, do it here: http://en.redbulletin.com/print2.0

Esquire Brings Augmented Reality to Print