ARvertising news » AR Mobile

Bulmers launches cider garden finder app

Lucia — Tue, 07 Sep 2010 19:54:48 +0000

Bulmer’s cider launches pub garden finder augmented reality app

http://www.bulmers.co.uk

Bulmers Cider has launched a new free iPhone App will direct users to the nearest cider garden that stocks Bulmers using GPS, an interactive map and the very latest Augmented Reality technology. The app also shows reviews and additional info from www.useyourlocal.com providing the opportunity to join and support your local pub.

The app will also give users access to special offers and giveaways, as well as keeping them up to date on the Bulmer’s Summerside Garden, an installation that is currently touring the nation to spread the Summer lovin’ fronted by Bulmers bespoke band, the Sun Lovin’ Criminals.

The band’s performances on the Bulmers Sunshine Stage will use the latest Augmented Reality technology to open up a world of audience interaction and reward.

To download the app simply visit the apple iTunes Store and search for ‘Bulmers’ or visit
http://itunes.apple.com/gb/app/bulmers-cider-finder-app/id381536515?mt=8

Malaysia Airlines’ Pioneering Iphone Augmented Reality App

Lucia — Mon, 06 Sep 2010 22:38:22 +0000

Now Available For Free Download

Malaysia Airlines and the air transport IT specialist, SITA, today announced that the airline’s “MHdeals” application, the first app using augmented reality to be launched by an airline, is now available for free download from the Apple App store.

The handy app allows customers to pick up the best airline deals from nearby airports and is the first in which an airline has exploited augmented reality commercially as a new channel for ticket sales.
MHdeals uses the GPS on the iPhone to determine the user’s location and then displays the nearest airports from which they can access great deals. By simply holding the phone in front of them, the user can identify surrounding airports and select one to view the latest flight offers. At a touch of a button passengers can then book their flights through the MHmobile which SITA Lab developed and launched for Malaysia Airlines last year.

The availability of MHdeals in the Apple App store follows the hugely successful launch in June of the iPad MHkiosks – another world’s first for Malaysia Airlines. These unique kiosks are also easy to use and, like MHdeals, make booking with Malaysia as simple as ABC.

Watch demos of MHdeals and the iPad MHkiosks.

*The iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

Executive Quotes:

Malaysia Airlines’ Managing Director/CEO, Tengku Dato’ Azmil Zahruddin, said: “We have had a lot of interest from our customers since we announced that MHdeals was coming. Now they can experience for themselves the world’s most technologically-advanced and entertaining way of picking and booking a great value flight.”

Jim Peters, SITA Chief Technology Officer who heads up the SITA Lab facility which worked with Malaysia Airlines on developing the application, said: “Augmented Reality applications are new and still experimental, and trying out new ways to interact with customers and to provide functionality in a consumer-friendly way is part of the process.

“Working together, SITA and Malaysia Airlines have the opportunity to keep ahead of the curve as the technology of smartphones and data in “the cloud” rapidly evolves. In this case, MHdeals also provides Malaysia Airlines’ customers the ability to choose a destination and book flights in a fun and interactive way” he added.

Links
Application:                http://itunes.apple.com/us/app/mhdeals/id382068513?mt=8
Demo of MHdeals:         http://www.youtube.com/watch?v=LPhoizmFssM
Demo of MHkiosk:         http://www.youtube.com/watch?v=54XwvJPO5KY

SITA Lab: http://twitter.com/sitalab | www.sita.aero

Contact Details

SITA
Brenda Flinter
Public Relations Manager
Mobile: +353 87 750 6229
Email: Brenda.Flinter@sita.aero The Wordshop
Charlie Pryor
Director
Tel : +44 (0)20 7031 8270
Email : cp@theword-shop.com

Augmented Reality for Design Lovers

Lucia — Wed, 01 Sep 2010 07:50:04 +0000

Context sensitive product visualization on mobile devices is one, next big step for augmented reality. By integrating products directly into the customer’s environment on a smartphone, the shopping experience will become even more convenient and direct. You can see the final usage setting and make a more confident buying decision. And you know what? Vanija, our Swiss partner has finally done this important step together with their customer Möbel-Pfister Ltd and created the App “Atelier Pfister” for their new Swiss Design Collection! The iPhone App, which was created together with Visualcontext Designer Alain Leclerc von Bonin, the programmers Adrian Nägeli & Reto Senn, Bitforge AG and which contains parts of metaio’s augmented reality software, lets users integrate virtual furniture into their own living environment. You take a picture with your smartphone, integrate, combine and arrange the design pieces – and when you like what you see (because it fits well) – you buy what you see. Do you like what you read?

Images: Home Screen of the app and a screenshot from the AR functionality.

via: http://augmentedblog.wordpress.com/

Unifeye Mobile SDK by metaio

dieGopen — Tue, 16 Feb 2010 04:55:34 +0000

Augmented Reality Software:

[ press release ]

metaio @ Mobile World Congress 2010: Mobile Augmented Reality on the Rise

MUNICH / BARCELONA, February 15th, 2010 – with the release of its Unifeye® Mobile Augmented Reality SDK, a groundbreaking Android demo in cooperation with Sony Ericsson and a speech within the Mobile Visions track, metaio demonstrates its direction as a technology leader in the AR industry.

The Unifeye® Mobile SDK is the world´s first and only software development kit for creating mobile augmented reality (AR) applications. The professional toolbox is supporting all major mobile platforms and features the latest image recognition technologies, 3D rendering for animations with real time interaction and optimized components for mobile hardware. With the Unifeye® Mobile SDK software it is possible to create fascinating marketing experiences, intuitive information design, mobile augmented reality games or innovative retail solutions. Based on the proven AR platform Unifeye® by metaio it is possible to easily develop and deploy solutions at the interface between the real and virtual world.

Showcase: Image Recognition on Android Phones by Sony Ericsson

The power of the Unifeye® Mobile SDK is revealed for the first time within the “Creation Day” event, where metaio shows its latest feature tracking technology on a new device by Sony Ericsson, running the Android platform. Within this inspiring event Sony Ericsson will show the power of Co-Creation and how the mobile content will be created and shared in the future.

The Future of Mobile Augmented Reality

In addition to the product release and showcase, metaio´s CTO Peter Meier will give a speech at the MWC10 within the session:”Mobile Innovation – A Vision of 2020”, which will take place on the afternoon of Wednesday the 17th of February 2010 at 4pm. “This session will take a visionary look into the services and applications that mobile communication will provide in 10 years time and the impact they will have on the way we live and communicate in 2020. The latter half of this session will look at Augmented Reality. (…)”. Peter Meier will also present how the social AR platform “junaio” is becoming a day by day mobile augmented reality experience.

Mobile World Congress 2010

dieGopen — Fri, 12 Feb 2010 20:54:40 +0000

The 2010 Mobile World Congress will be held 15-18 February, in Barcelona Spain.

For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION.

This year’s Mobile World Congress will include:

A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
An Awards ceremony and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world
And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals

In 2009, Mobile World Congress hosted approximately 47,000 mobile professionals from 182 countries. More than 50% of these were C-Level executives, and 9,000 of them represented mobile network operators from around the world. In addition, more than 2,400 members of the press reported from the event, representing more than 1,500 media groups from 76 countries.

If your company wants to be a serious player in the mobile eco-system, you can’t afford to miss the 2010 GSMA Mobile World Congress. Join us in Barcelona and see VISION IN ACTION!

Preview the agenda!

Take the MWC Virtual Tour

Download the Brochure

Highlights from last year’s event

Be a part of Mobile World Congress!

Showcase Applications

The following companies/projects will demonstrate their software in the Mobile AR Showcase:

Would you like to participate?

If you are planning to come to the Mobile Augmented Reality Showcase
@ Mobile World Congress and you have a smartphone, then go to the
Apple AppStore, the Android Market and the Ovi Store and download the
applications from companies mentioned above.

On February 17, don’t forget to bring your business cards, your mobile
handset and your open mind! And maybe an umbrella if it begins to rain.

If you are a provider of an application or service and you would like to
demonstrate as part of the Mobile AR Showcase, there is no cost. We only
request that you help us to populate the Showcase directory of applications
by completing this form (same as button above).

AR Mobile Browsers War (reloaded)

dieGopen — Wed, 03 Feb 2010 08:00:44 +0000

We are building a list with all the GPS AR Browsers we know and their features. If we missed some of them down here, please make us notice it.

In the mid while, here’s a poll. What’s your choice?

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

iButterfly apps augmented Reality

dieGopen — Tue, 02 Feb 2010 19:26:04 +0000

AR(Augmented Reality) X Motion Sensor X GPS X Coupon

“iButterfly” is an entertaining iPhone application using AR, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well.

Functions

# Catching is Fun !

Several types of iButterflies will fly at any places.

By using motion sensor, people will be able to enjoy catching the iButterflies physically.

# Beneficially Fun !

Catching iButterflies means getting beneficial information ,contents, and coupons.

# Collecting is Fun !

Collecting diverse iButterflies from many places is fun.

The possibility of new iButterflies linked with Twitter is considered.

Collectors’ ranking will be a motivation for people to collect iButterflies.

# Sharing is Fun !

Among friends, iButterflies will be shared through Bluetooth.

In the near future

Through several experimentations, we will tune up iButterfly and make it better.

After uploading on AppStore, Dentsu will gather partners to use iButterfly for their promotion campaigns.

[source: http://www.mobileart.jp ]

Wikitude 4

dieGopen — Mon, 25 Jan 2010 21:37:35 +0000

Wikitude 4 is setting new standards for augmented reality browsers

[press release]

The service now offers new features for end users and technical support to make content available for AR (augmented reality)

Salzburg, 18th of January 2010: Mobilzy updates it’s augmented reality (AR) service Wikitude that is now as easy to use as use a regular web browser. The company based in Salzburg/Austria already won the „Best AR Browser“ Planet Readers Award last year – this year, the sucess of their augmented reality application Wikitude is to be continued and the developer team is once again setting new standards. The new version makes it possible to add so called „overlays“ without having to apply any professional programming skills. Also, the user interface of Wikitude was entirely reworked and matched to all relevant web browsers in usability matters – it is now a lot easier to use and enables the user to access and alter content smoothly. The content has grown accordingly: now, users can not only search websites such as Wikipedia, but also YouTube, Twitter, Google Local Search, Yelp and Booking.com.

More AR informations available now

Wikitude 4 now offers even more location based data of content distributors such as YouTube, Twitter, Google Local Search, Yelp, Qype, Panoramino and Booking.com. Users can now view YouTube videos, read tweets on Twitter, find hotels or restaurants in their vicinity and watch them in AR Mode. A few examples: find the world-renowned „Jedermann“ screening when standing on the „Kapitelplatz“ in Salzburg, watch the last sprint of the cyclists in the „Tour de France“ one more time while strolling down the Champs Élysées or revive the fortunate water landing of US Airways Nr. 1549 on the Hudson River before the backdrop of New Yorks skyline – all that on your smartphone. Wikitude 4 comes with an Android widget which can be added to the home screen of the phone. Local points of interest can be directly retrieved from the home screen.

Create AR content easily – no programming skills needed

In the next few weeks, Wikitude will be constantly offering new content, as adding new content is now a lot easier for users. Now, adding geo-coded data to Wikitude 4 is just as easy as posting a blog post: with the help of the software ARML, that is based on the format KML that Google Earth uses, there are now numerous ways of creating Wikitude content overlays. A good example is the way Austria Advertising is using a Best-of-Austria Overlay to promote touristic regions in Austria. This new advertising opportunity also opens up an entire range of communication possibilities for scheduled events such as the Olympic Games 2010 or the Football World Cup in South Africa this year.

New Interface helps to find and edit a multitude of infos

The user interface of Wikitude 4 is based on established web browsers in order to create an ideal surf experience in „reality“. That way, users can navigate, add bookmarks, check their search history and create and edit overlays and points of interest like they are used to from using their browser.

To make the handling of Wikitude as easy as possible, the latest entries in the geographic vicinity of the user are displayed right after starting the program. That way, the user can immediately chose which overlays are of interest; another new feature is the possibility to see all content in AR camera mode straight away. Just like in a regular web browser, the user can save favorites and get back to it later with just one click. If the user wants to keep track of all the overlays he has looked at, he can simply use the „History“ feature that will remember the last actions.

Adding new content is now made a lot easier with the help of the Wikitude Content Developer Network that consists of certified content developers. Companies that want to add their content to Wikitude can now directly contact that network via content [at] wikitude.org.

Wikitude 4 is now available for free download in the Android Market for all Android Phones. The iPhone 3GS version of Wikitude 4 that was developed in cooperation with the development partner easyMobiz will be available with the next weeks.

The free version Wikitude 3 for Symbian (N97 und N97 mini) is available in the Ovi Store.

CubeCheater iPhone app

dieGopen — Sun, 10 Jan 2010 07:43:08 +0000

The CubeCheater iPhone app takes pictures of Rubik’s cubes and shows you how to solve them!

iPhone in iPhone

dieGopen — Sun, 10 Jan 2010 07:31:47 +0000

Augmented reality app for Orange Telecom

A promotional augmented reality app by Ogmento. Developed to promote the iPhone launch by Orange Telecom Israel. Point your iphone to an Orange logo and watch a virtual iPhone that appears hovering over the logo.
Use finger gestures to turn the iphone around, zoom in or out – or even launch applications.