ARvertising news » AR Uses

Augmented Reality Presentation at the RESO 20th RESO

dieGopen — Wed, 21 Dec 2011 15:13:39 +0000

AR Door has been given the unique privilege of assisting RESO company in its presentation. The presentation, which was devoted to the company’s 20th anniversary, served to entertain guests and help them better understand the key functions of RESO’s uinsurance business.

With the use of augmented reality (AR) technology, AR Door has managed to create a presentation tool that helped to visualize the company’s every day work. Right on stage the CEO Dmitry Rakovschik saved life of an old woman and repaired a crashed car with just a motion of his hand.
The performance on stage managed to give a zest to the whole evening and was highly praised by the audience.

Easy to follow and understand, the AR assisted presentation is able to visualize any kind of information thus creating an entertaining and easily digestible experience.

The presentation was developed in collaboration with Bokov Factory, a production company (http://www.bokovfactory.ru).

Additional information:

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input.

AR Door (www.ar-door.com) is an augmented reality developer based in Moscow, Russia. The company specializes in markerless augmented reality technology that is capable of recognizing colorful pictures, faces and human gestures. Since the launch of the company it managed to implement some projects for big international brands.

Augmented Reality Will Be The New PowerPoint

Lucia — Fri, 01 Oct 2010 19:38:26 +0000

Total Immersion created a five-minute augmented reality presentation for Bill Chang, EVP of the Business Group of SingTel, to visually illustrate the complex process of business cloud computing in a simple-to-understand manner. In doing so, they’ve shown us the future of presentations, at least for CEOs and other business rock star positions that can afford the service. It’s possible weather reporting schools will have an uptick in students as presenters learn how to work the screen.

Who would want to use PowerPoint if you could have augmented reality to amaze your audience?

Augmented Driving on your iPhone 3GS

dieGopen — Wed, 14 Apr 2010 21:40:25 +0000

Fully exploit your iPhone 3GS hardware with this unique augmented reality app.

Are you often driving on highways or country roads? Then you do not want to miss the impressive technology of Augmented Driving with real-time object detection with up to 10 fps for your iPhone 3GS including the following features:

- Dynamic augmented reality overlays for lanes and vehicles
- Head-up display (HUD) for system and status information
- Lane detection and lane change warning
- Vehicle detection and low distance information
- System auto-calibration for easy setup
- Many configuration options and quick manual

The system is designed to work in good lighting conditions during daytime for visible lane markings on highways and country roads and for detection of regular cars. For operation, a fix mount is required. Please follow the safety notes and consider the setup instructions for optimum performance.

via: www.imaginyze.com

Fashion’s live augmented reality performance

dieGopen — Tue, 30 Mar 2010 14:37:57 +0000

The Cassette playa aw10/11 presentation

= VIOLENCE KNOWLEDGE EMOTION

Neuromance is a capsule collection of Industrial, and mediEVIL references. Thrash, Death + Black metal imagery. Digital printed silk detailing and embroidered patches, feature on L/S tees, Melton wool Tailoring, zip up hooded tops and cropped nappa leather bombers. The range also includes assault vests with neoprene pocket details, graphic tees with CGI blood and chrome with glow in the dark screen prints.

Signature Cassette Playa digital print is in repeats of stoned and molten plastic textured leopard print and blood soaked diamante camo on silk, chiffon and Lycra. Colours are photocopy black and white with high lights of stain glass bights – blue, scarlet, acid green and fuchsia.

LearnAR – eLearning with Augmented Reality

dieGopen — Mon, 29 Mar 2010 08:35:37 +0000

LearnAR is a new learning tool that brings investigative, interactive and independent learning to life using Augmented Reality. It is a pack of ten curriculum resources for teachers and students to explore by combining the real world with virtual content using a web cam. The resource pack consists of interactive learning activities across English, maths, science, RE, physical education and languages that bring a wow-factor to the curriculum.

Augmented Assembly

dieGopen — Sun, 14 Mar 2010 23:17:29 +0000

Increasing efficiency in assembly work with Augmented Reality

Customer specific and individualized products, small batch sizes, as well as increasing product complexity set higher demands for assembly work. Augmented Assembly is a research project at VTT, where AR technology is applied to increase assembly efficiency. In augmenting assembly work, the assembly worker is guided by virtual objects of components and assembly tools, and visual assembly instructions. The worker sees the augmented view through light weight head mounted devices (e.g. data glasses), and sensors provide feedback from the performed operations.

Augmented Reality T-shirt

dieGopen — Thu, 28 Jan 2010 02:58:07 +0000

http://www.t-post.se, the world’s first wearable magazine presents their 51st t-shirt issue with augmented reality. The t-shirt projects a 3-D interactive game of Rock, Paper, Scissors via your web camera.

The Whisper Deck

dieGopen — Sun, 10 Jan 2010 07:56:49 +0000

Voice Controlled Augmented Reality Search Interface

The Whisper Deck is a voice-controlled augmented reality data visualization tool that immerses users within a fluid information ecosystem of their own design.

Using an off the shelf Vuzix CamAR head mounted display, users can look around their local environment. A special symbol visible in the environment causes the 3D interface of the Whisper Deck to appear. Users can speak commands to the model to cause it to search the Internet and return relevant information, including spoken definitions from Wikipedia, images from Picasa, Flickr and Google Images, as well as search term comparisions from Google Trends.

NVIDIA, Ferrari and Augmented Reality

dieGopen — Mon, 21 Dec 2009 20:48:58 +0000

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Bamzooki – Augmented Reality TV Game Show

dieGopen — Sat, 05 Dec 2009 21:19:49 +0000

The BBC’s Virtual Studiotechnology was used to enable realtime composition of the 3D rendered graphics with live camera feeds. Each studio camera has a dedicated render PC to render the virtual scene from that camera’s perspective. To know what a studio camera’s perspective is, each camera is fitted with a second ‘Free-D’ camera which points towards the ceiling. On the ceiling are reflective, circular bar codes. The 3-D camera data is fed to a computer system that identifies the targets on the ceiling and calculates that camera’s position and orientation, 50 times a second. Series 4 adopted vinten tracking peds instead of FREE-D as an alternative approach.