New tools for architects
Augmented Reality is also changing the way architects can present projects
Vodafone Netherlands has stepped up the potential of the medium, by launching a modern day variant of the playground classic ‘tag’ for the Google/OHA (Open Handset Alliance) Android platform.
Vodafone introduced a game where players can ‘tag’ each other using the HTC Magic phone via the camera and a specialised app.
The Go Tag app allowed players to ‘tag’ their rivals by using image recognition technology to identify the target’s shirt colour when a picture was taken.
Devices like the Android HTC Magic and the iPhone 3GS are expected to pave the way for augmented reality applications, mainly because these devices are equipped with a digital compass that complements the GPS functions on the handsets.

My interactive media project this semester is about the augmentation of the classic communication medium business card. I tried to extend it wisely, so that you can have the essential information of a businesscard (adress, email etc.) and at the same time create a very personal and interesting possibility to introduce yourself to others. I kept the physical businesscard and extended it digitally. I don’t think the “analog” business card will die soon, to many people it is almost like a status symbol and in Japan for example the “handing over” of a business card is quite a ritual. With my project i keep these possibilities and bring a new interesting touch to this communication medium.
Great work Jonas!
* The author creates a presentation, using a frontend tool (which is in development at the moment). He can import various media like images, video clips and 3D-models. The application exports this presentation as a XML file.
* This XML file is uploaded to a webserver, together with all the necessary assets.
* From the URL of the XML presentation you generate a QR-Code. This unique QR-Code will lead the application to the right presentation, so that the application itself can stay the same and can be used by everyone…nobody has to compile his own version of the application to share his presentation.
* Now you print the QR-Code on your business card, together with the AR-marker
* The person who gets your business card can now start the application on a website (since it is developed in flash you can run it in the browser) or download it to his computer.
The application was developed using FLARtoolkit, Papervision 3D, FLARmanager and the Ribbit API.
The All Blacks were introduced to the future of collectors’ cards in Auckland on Monday.
The Weetbix Power FX series of All Blacks cards was unveiled at Eden Park and uses webcam technology to flash the user back to see great All Black moments.
To see the how the Power FX series works Click Here
All Blacks winger Joe Rokocoko believes the cards are relevant to the modern day kid.
“Obviously kids spend a lot of time in front of computers now and it’s just another unique way to bring these cards live,” Rokocoko said.