metaio Releases Most Advanced Mobile Augmented Reality Software For Free

December 8th, 2011

MUNICH AND SAN FRANCISCO, DECEMBER 8, 2011- The worldwide leader in advanced Augmented Reality solutions, metaio, will today release a free version of its advanced mobile development tools for iOS and Android to the entire application development ecosystem. This will be the newest version of the SDK that already powers the world’s most advanced AR browser and over 70 applications, driving more than 10 million downloads. The metaio Mobile SDK is the first mobile developer kit to enable gravity-aware AR experiences and the only AR developer kit that includes a 3D rendering engine, making it the first truly free AR SDK available.

Industry Proven With More Than 10 Years in Development

The metaio Mobile SDK  is developed by a software company with over 10 years of experience producing professional augmented reality, ensuring both the current caliber of the technology and the promise of continual advancements in research and developments. The metaio Mobile SDK has been implemented by brands, agencies and developers with an established professional track record of almost 70 mobile applications running on iOS and Android devices. The world’s most advanced AR browser, junaio, was built on the metaio Mobile SDK, and now empowers almost 10 million mobile-AR-enabled magazines delivered every month.

Most Advanced Augmented Reality Technology Available

The metaio Mobile SDK is as powerful as it is professional. Designed for natural AR experiences, the metaio Mobile SDK brings with it patented gravity-awareness and award-winning (tracking competition winner at ISMAR 2011) visual tracking technology for 2D and 3D objects, now three times more robust than the previous version. These features combined with metaio’s ongoing devotion to research and development will ensure AR experiences that are more natural, more intuitive, and more realistic. In addition, metaio has presented a clear roadmap towards both an Augmented World and AR on every smartphone by the year 2014, including working with chipset manufacturers to optimize metaio’s software for mobile devices.

Optimized AR-Pipeline for Major Mobile Chipsets

Though just weeks ago metaio proudly announced formal collaborations with ARM, ST-Ericsson and Texas Instruments Incorporated (TI), the broad developer community benefits today. While the available hardware is becoming more and more AR friendly, metaio has long been cultivating a network of contacts and technical exchanges with companies of the mobile processor industry, such as ARM, ST-Ericsson and TI. With these key industry partnerships metaio is ensuring that next generation mobile devices are fully AR capable.

“The powerful and flexible hardware of our partners enables us to deliver the software that will create the most innovative and compelling apps in AR,” said metaio CEO Dr. Thomas Alt. “We are happy to announce that we reached our first concrete short-term measure by porting our mobile SDK to the platforms of ARM, ST-Ericsson and Texas Instruments.”

From ARM: “ARM’s roadmap for ARM® Mali™ graphics and compute IP not only addresses the challenges in Augmented Reality today but also sets a benchmark for the next generation of mobile AR”, says Kevin Smith, VP Strategic Marketing, ARM Media Processing Division. “The combination of ARM processors and ARM Mali graphics processing units along with the strength of the Mali Ecosystem puts ARM in a unique position to provide enabling technologies to AR industry pioneers like metaio and we are working together to meet the future demands of mobile devices”.

From ST-Ericsson: “With our collaboration on a series of joint research projects, we are working to bring the latest AR capabilities to a broad developer community,” said Björn Ekelund, Head of Ecosystems and Research, CTO and Strategic Planning Office of ST-Ericsson. “Applications like AR are where the Nova™ and NovaThor™ product families excel since they deliver a combination of mobile processing performance, advanced graphics cores and powerful multimedia all at extreme power efficiency. We believe AR will become a basic demand in mobile devices in the future.”
From Texas Instruments: “Mobile augmented reality requires high processing performance with superior graphics and imaging capabilities that run on ultra-low power-features delivered by TI’s family of OMAP mobile processors. We work closely with metaio to ensure its AR SDK effectively leverages the OMAP platform’s end-to-end advancements. In turn, our mutual customers can focus on delivering compelling mobile devices that capture the promise and excitement of augmented reality-driven experiences,” said Fred Cohen, director, OMAP user experience team, TI.

Free of Worry and Cost

Compared to other augmented reality software kits, the metaio solution is the most complete and worry free available. The metaio Mobile SDK includes its own 3D rendering engine – now with advanced shader support – meaning there are no hidden development costs. At the same time it provides developers with a plugin to make use of Unity3D, one of the most established and powerful gaming engines currently on the market. Unlike other current augmented reality SDKs the metaio solution does not require the developer to upload and or encrypt any files before publishing a project, making the development process incredibly straightforward. For those who want to go further in customizing and development, metaio will also release a Pro version of the mobile SDK within the next months. The pro Version will include additional advanced features, greater customization potential and direct support by the metaio development team. Additionally, developers that prove their skills through the development of professional AR applications using the metaio Mobile SDK can register to become Certified Developers, giving them direct access to business offers and opportunities through the metaio network.

Watch the metaio Mobile SDK release video on YouTube
Download the free metaio Mobile SDK
Visit the new

about metaio

As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the advanced software suite, 3-D animations can be integrated seamlessly into live-video streams respectively into pictures of the user’s real environment. Founded in February 2003, metaio currently employs 75+ people at two different locations. The company is headquartered in Munich with the subsidiary metaio Inc. located in San Francisco USA. metaio has accumulated over 500 projects has been working with more than 450 renowned customers from different industries and geographical locations, such as: Macy’s, Toyota, Universal Pictures, Volkswagen, Adidas, BMW, LEGO, Audi, Bauer Media, USA Today, Bosch, Domino’s Pizza, The National Guard and Absolut Vodka. metaio is also the producer of the world’s most advanced mobile augmented reality browser, junaio, available for free download on Android and iOS. for more information, please visit and

Upcoming Qualcomm Developer Challenge

September 8th, 2010

This fall, Qualcomm is going to host a $200,000 Augmented Reality Developer Challenge. The details for the challenge haven’t been released yet, but the total amount of prize money should have would-be developers planning their products as we speak. The challenge will start when they release the Qualcomm AR SDK. More details can be found here.


  • Fall 2010 – AR SDK available for download. Challenge commences.
  • Early November, 2010 – Submission site opens. Developers may submit apps.
  • January 7, 2011 – Submission site closes.
  • Mobile World Congress 2011 – Winners announced and showcased at Qualcomm events.

Rich features of Junaio cause rush in developer sign-up

April 14th, 2010

San Francisco/Munich, April 13th, 2010 – The number of registered developers for the mobile augmented reality browser platform junaio has rapidly grown since the announcement of opening up the API four weeks ago and has reached more than 200 until now. With its open API, junaio gives developers and content providers the opportunity to create their own channels with state of the art augmented reality applications.

junaio`s open API allows developers to create their own AR applications with numerous features. It is easy to use and does require only basic knowledge in programming, e.g. XML and server side programming, such as PHP to create state of the art augmented reality applications. The platform experienced a run from developers and can announce over 200 developers – only four weeks after they opened up their API for the public. “We are very pleased with the number of developers. The feedback we receive is that junaio is a great opportunity for developers to create state of the art applications without spending any money”, states Peter Meier, the CTO of metaio, the company behind junaio.

The creative potential of junaio is vast: AR Mashups, multiplayer games or scavenger hunts, interactive, indoor and outdoor exhibitions, tours with animated 3D characters, edutainment right on the spot and location independent gaming. It is up to the developer to challenge his imagination and become as creative as he wants to. Starting is very easy, developers only need to register for an API-key on the website.

Junaio flowchart

Developer contest promises a reward of US$5000

Furthermore metaio wants to directly reward the effort of their developers and thank them with US$ 5000 for the developer who creates the best channel. Everybody registered as a developer and sets up a channel before June 16, 2010 takes part in the competition automatically. The five channels with the most subscribers will be shortlisted. An independent jury with AR- and IT-business experts will then select the winner. Among the jury members are Robert Scoble, ReadWriteWeb´s Chris Cameron, Mobile Consultants Christine Perey and Ken Blakeslee, Industrial AR expert, enthusiast and blogger Thomas Carpenter and finally Prof. Dr. Geiger from Duesseldorf University of Applied Sciences Department of Media Mixed Reality and Visualization.

Developers can register on junaio`s website.

junaio @ ARDevCamp in Berlin on 24th April, 2010

Developers who are not sure yet how they can use junaio`s different features should consider joining the Developers camp at the AR DevCamp in Berlin on 24 April 2010. The junaio team will give an insight in what developers can do with the new junaio API in free and moderated coding sessions. In addition, ideas for new channels will be collected together and findings will be taken into consideration in the future developments of junaio. The session will be a good starting point for the developer contest and the chance to win the $5k challenge. metaio is looking forward to a prolific session at ARDev Camp which will take place at Beuth-Hochschule für Technik, Luxemburger Strasse 10, 13353 Berlin. Registration starts at 8 a.m.

Please visit the ARDevCamp page for more information and free registration.

Outstanding feature: indoor usage

One of the most outstanding features of junaio which differentiates it from other AR browsers is its ability to use it not only outdoors but also indoors. This makes it especially interesting for usage in museums, exhibitions and shopping malls where GPS data is not accurate enough:

Outstanding feature: dynamic reaction

junaio`s dynamical reaction can be illustrated by the example of BART. In San Francisco junaio partners with BART, the Public Transportation Service in the Bay Area. The junaio user can not only find the nearest train station but he can also get the time of the next possible train connection – in realtime at his current location.

Attention Developers: win $5,000!

March 30th, 2010

With junaio’s open API, developers can create state of the art augmented reality applications. You don’t need any experience in programming for embedded systems. Challenge your imagination and contribute to junaio’s exciting world with AR Mashups, multiplayer games and scavenger hunts, interactive, indoor and outdoor exhibitions, tours with animated 3D characters or location independent gaming. All you need to do as a developer is to register for an API key and start challenging your creativity.

You can not only win $5,000 but they will also invite the winner to their metaio Technology Fair to visit with them and to attend the world-famous Oktoberfest in Munich.

All you need to do:

  • Register as a developer here.
  • Become creative and set up your own channel before June 16, 2010
  • The 5 channels with the most subscribers on June 16 will be shortlisted and an independent jury will select a winner

Welcome SLARToolkit

March 1st, 2010

Silverlight Augmented Reality Toolkit

SLARToolkit is a flexible Augmented Reality library for Silverlight with the aim to make real time Augmented Reality applications with Silverlight as easy and fast as possible. It can be used with Silverlight’s Webcam API or with any other CaptureSource or a WriteableBitmap. SLARTookit is based on the established NyARToolkit and ARToolkit. SLARToolkit uses a dual license model and could be used for open or closed source applications under certain conditions. See the License page for details.


Live samples and videos

There are two samples available; one uses Silverlight’s 3D projection capabilities and the other the 3D game engine Balder. The samples are part of the source code repository, but not included in the binary release.
A webcam and at least the Silverlight 4 runtime must be installed to run the samples. At the moment the beta developer runtime is available for Windows and Mac. Alternatively there are also videos of the samples in action linked below.
The SLAR and / or L marker should be printed non scaled at the original size (80 x 80 mm) and centered for a small white border. See the Markers documentation for details. Then hold the printed marker in front of the camera and move it around. Make sure the camera is set up properly and the scene is illuminated well without hard shadows.

Silverlight Projection Sample

Open the sample and press the “Start Fun” Button or watch the video.

See this blog post for details.

Balder Sample

Open the sample and press the “Start Fun” Button or watch the video.

See this blog post for details.

Easy to use

// Load marker and initialize detector with the a CaptureSource instance

using (Stream markerSlarStream = App.GetResourceStream(new Uri("SLARToolKitSample;component/data/Marker_SLAR_16x16segments_80width.pat", UriKind.Relative)).Stream)
var markerSlar = Marker.Load(markerSlarStream, 16, 16, 80.0, "SLAR");
ArDetector = new CaptureSourceMarkerDetector(captureSource, 1, 4000, new List<Marker>{ markerSlar });
// Detection event

ArDetector.MarkersDetected += (s, e) =>
var detectedResults = e.DetectionResults;

See the Marker Detectors documentation for details.

Additional Information

SLARToolkit – Silverlight Augmented Reality Toolkit announced this project and included the Silverlight 3D projection sample.
World# – Real Time 3D Augmented Reality with Silverlight provided the first Balder 3D sample.

Unifeye Mobile SDK by metaio

February 16th, 2010

Augmented Reality Software:

[ press release ]

metaio @ Mobile World Congress 2010: Mobile Augmented Reality on the Rise

MUNICH / BARCELONA, February 15th, 2010 – with the release of its Unifeye® Mobile Augmented Reality SDK, a groundbreaking Android demo in cooperation with Sony Ericsson and a speech within the Mobile Visions track, metaio demonstrates its direction as a technology leader in the AR industry.

The Unifeye® Mobile SDK is the world´s first and only software development kit for creating mobile augmented reality (AR) applications. The professional toolbox is supporting all major mobile platforms and features the latest image recognition technologies, 3D rendering for animations with real time interaction and optimized components for mobile hardware. With the Unifeye® Mobile SDK software it is possible to create fascinating marketing experiences, intuitive information design, mobile augmented reality games or innovative retail solutions. Based on the proven AR platform Unifeye® by metaio it is possible to easily develop and deploy solutions at the interface between the real and virtual world.

Showcase: Image Recognition on Android Phones by Sony Ericsson

The power of the Unifeye® Mobile SDK is revealed for the first time within the “Creation Day” event, where metaio shows its latest feature tracking technology on a new device by Sony Ericsson, running the Android platform. Within this inspiring event Sony Ericsson will show the power of Co-Creation and how the mobile content will be created and shared in the future.

The Future of Mobile Augmented Reality

In addition to the product release and showcase, metaio´s CTO Peter Meier will give a speech at the MWC10 within the session:”Mobile Innovation – A Vision of 2020”, which will take place on the afternoon of Wednesday the 17th of February 2010 at 4pm. “This session will take a visionary look into the services and applications that mobile communication will provide in 10 years time and the impact they will have on the way we live and communicate in 2020. The latter half of this session will look at Augmented Reality. (…)”. Peter Meier will also present how the social AR platform “junaio” is becoming a day by day mobile augmented reality experience.

ARToolKit v4.4 running on iPhone

January 31st, 2010

The first true augmented reality application running on the iPhone .. here’s a sneak peek of our ARToolKit v4.4 iPhone. This footage is of an alpha release, but we’re getting up to 10fps video capture and realtime tracking, and they’ve got lots more to come. Stay tuned…

Layar 3.0 Publishing Site is up

December 11th, 2009

The Layar Publishing site is up, with support for Layar 3.0 layers! Developers can start making their 3.0 layers immediately by going to

Changes this release:

* 3D Objects (see the Layar Wiki for details)

* Unlimited POI types

* Support for more textbox and slider filters

* New checkboxlist filter – there can be more than one

* User authentication – cookies

* Auto-triggered actions

* Local layers – a new way to define and find layers

* Flexible radius – Return as many POIs as you need, and then set the radius

* Improved layer validation, and automatic support for older client versions

* POI-to-POI capability, for story-telling and guided tours

FLARManager v0.61 updates

November 27th, 2009

Multimarker platform for FLARToolkit library

v0.5 introduced some issues with automatic camera selection (in FLARCameraSource) that went fairly unnoticed until v0.6. this primarily affected users with USB cameras on Windows, as well as a couple of other edge cases.

v0.61 corrects those issues, thanks to some help from jim alliban.

download it here:

what is this?

FLARManager is a lightweight framework that makes it easier to build FLARToolkit augmented reality applications for Flash. it is compatible with a variety of 3D engines, and provides a more robust event-based system for managing marker addition, update, and removal. it supports detection and management of multiple patterns, and multiple markers of a given pattern.

NyARToolkit for Android.en

November 4th, 2009

A sample program of NyARToolkit Application on Google Android Emulator. Marker detection part is mostly same as original NyARToolkit (just a few changes are applied).

Video image is sent by Java program which uses socket connection to the emulator because camera device emulation has not been implemented on Android SDK.

The archive includes archive of Eclipse project and demo program to send images that taken by camera to the emulator.

1. Android SDK and Eclipse plugin is required to try it on Eclipse.

2. Reffered to “Live Camera Previews in Android” by Tom Gibara that is the idea of sending images to emulator.