ARvertising news

Total Immersion, Simon & Schuster Children’s Publishin and Tony Diterlizzi Partner to Create Extraordinary Digital Content For ‘The Search For Wondla’

If a picture is worth a thousand words, what’s an augmented reality experience worth?

Legions of young readers can now to find out, with the publication of bestselling and award –winning author Tony DiTerlizzi’s “The Search for Wondla.”  Total Immersion, the global leader in augmented reality, has teamed with Simon & Schuster Books for Young Readers and DiTerlizzi to create fantastical extra digital content for DiTerlizzi’s new series, the first book of which is also called “The Search for Wondla” and was published on Sept. 21 (http://wondla.com/wondla-vision.html/).

This marks the first time that Simon & Schuster Children’s Publishing has used augmented reality in a novel, and the first time that Total Immersion has deployed its technology in both a novel and the book’s associated marketing campaign.   In The Search for WondLa, all the reader needs to trigger the AR experience is a webcam, enabling him/her to access the hidden features in the book through three pages of illustrations – the key to unlock the sights and sounds of the main character’s journey, via an interactive map.

In The Search for WondLa, DiTerlizzi and Total Immersion leverage the storytelling strength of AR to create a holistically immersive experience for readers, fashioning several scenarios where AR is available within the book.  By embedding AR in the work, the author’s words and illustrations are enhanced, palpably altering the experience – and offering something unique to every reader.   The AR builds as the reader goes deeper into the story.