adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals
The shoes are available now in some countries and later in others. Here’s where to find them:
US: available from February 15th exclusively at select Champs Sports stores and http://www.eastbay.com
UK: Available now at Size?; Offspring and adidas Originals stores
Rest of the World: Available now at adidas Originals stores and other select retailers
Stella Artois Originally crafted for Christmas. Stella Artois’ Augmented reality Christmas eCard. Send a Card, Save a Tree at http://www.stellaartois.com
Lost Valentinos Augmented Reality Music Video Project
Innovative Sydney band Lost Valentinos and label etcetc have pushed an emerging technology to the very limit by launching the world’s first truly interactive augmented reality music video project.
The project allows fans to record their own customised music videos for the single ‘Nightmoves’ by capturing band members performing the track in the fan’s own world. From lead singer Nik performing the song atop a user’s shoulders, to the whole band playing the song at the base of the Eiffel Tower – it’s a project limited only by the imagination.
This is a demonstration video showing off the new Augmented Reality feature of the new Healthy Choice “Bite Box” campaign.
Visitors to the site http://www.healthychoice.com/awesome with a web-cam can print out the marker and experiece a 3D virtual town and control a hot air balloon flying overhead.