adidas Originals ARvertising

February 16th, 2010
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Augmented Reality Sneaker Experience

adidas Originals has launched the first Augmented Reality experience in footwear.

The shoes are available now. Here’s where to find them:

US: Exclusively at select Champs Sports stores and Eastbay.com: http://bit.ly/9wPkUE

UK: Available now at Size?: http://bit.ly/a2Zv2q

and Offspring: http://bit.ly/cNjFGH

Rest of the World: Available now at adidas Originals stores and other select retailers:

http://www.adidas.com/conceptstores

Augmented Reality Shoes Teaser

February 3rd, 2010
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Adidas ARvertising campaign


adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals

The shoes are available now in some countries and later in others. Here’s where to find them:

US: available from February 15th exclusively at select Champs Sports stores and http://www.eastbay.com

UK: Available now at Size?; Offspring and adidas Originals stores

Rest of the World: Available now at adidas Originals stores and other select retailers

Stella Artois AR christmas card

December 5th, 2009
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Send a Card, Save a Tree

Stella Artois Originally crafted for Christmas. Stella Artois’ Augmented reality Christmas eCard. Send a Card, Save a Tree at http://www.stellaartois.com

Coca-Cola Zero ARvertising

November 13th, 2009
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Avatar Promo

ARvertising banner by Burguer King

October 29th, 2009
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Burger King to offer $1 double cheeseburger in ARvertising Banner

Great idea BK! They did one step beyond by avoiding marker printing. Nope. This time you’ll need only 1 buck (one US dollar).

They do the Augmented Reality performance right into the banner. No waist of time nor paper.

If you are curious, try it here: http://www.bannerblog.com.au (it works also with other bills)

Who is actually living in the cereal box?

October 16th, 2009
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How to make your time at the breakfast table more interesting.

Augmented interactive concert

October 16th, 2009
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Lost Valentinos Augmented Reality Music Video Project

Innovative Sydney band Lost Valentinos and label etcetc have pushed an emerging technology to the very limit by launching the world’s first truly interactive augmented reality music video project.

The project allows fans to record their own customised music videos for the single ‘Nightmoves’ by capturing band members performing the track in the fan’s own world. From lead singer Nik performing the song atop a user’s shoulders, to the whole band playing the song at the base of the Eiffel Tower – it’s a project limited only by the imagination.

check it out here: http://www.lostvalentinos.com/

Citroën DS3 gets Augmented

October 3rd, 2009
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Yes. Yet another car gets Augmented. But this time it has a nice driving game using Augmented Reality for the steering wheel.

If you want to play, do it here: www.ds3.citroen.com

Healthy Choice ARvertising campaign

September 28th, 2009
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This is a demonstration video showing off the new Augmented Reality feature of the new Healthy Choice “Bite Box” campaign.

Visitors to the site http://www.healthychoice.com/awesome with a web-cam can print out the marker and experiece a 3D virtual town and control a hot air balloon flying overhead.

McDonald’s Italy: How AR shouldn’t be

September 16th, 2009
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Actually we believe that everybody was expecting something more from McDonald’s. That app would have worked well 4 month ago dear Ronald.