ARvertising news » Online campaigns

Happiness is about tickling.

dieGopen — Fri, 23 Dec 2011 18:17:45 +0000

Whether Mayas were right or not, we’ve got to start tickling more next year. Ok?

If you feel lazy to spot that QR code, here’s the link to it: http://uqr.me/diegopen/qr/hny-eng

All the BEST for next year!

Happiness is about tickling.

The Search For Wondla

Lucia — Fri, 01 Oct 2010 19:32:03 +0000

Total Immersion, Simon & Schuster Children’s Publishin and Tony Diterlizzi Partner to Create Extraordinary Digital Content For ‘The Search For Wondla’

If a picture is worth a thousand words, what’s an augmented reality experience worth?

Legions of young readers can now to find out, with the publication of bestselling and award –winning author Tony DiTerlizzi’s “The Search for Wondla.” Total Immersion, the global leader in augmented reality, has teamed with Simon & Schuster Books for Young Readers and DiTerlizzi to create fantastical extra digital content for DiTerlizzi’s new series, the first book of which is also called “The Search for Wondla” and was published on Sept. 21 (http://wondla.com/wondla-vision.html/).

This marks the first time that Simon & Schuster Children’s Publishing has used augmented reality in a novel, and the first time that Total Immersion has deployed its technology in both a novel and the book’s associated marketing campaign. In The Search for WondLa, all the reader needs to trigger the AR experience is a webcam, enabling him/her to access the hidden features in the book through three pages of illustrations – the key to unlock the sights and sounds of the main character’s journey, via an interactive map.

In The Search for WondLa, DiTerlizzi and Total Immersion leverage the storytelling strength of AR to create a holistically immersive experience for readers, fashioning several scenarios where AR is available within the book. By embedding AR in the work, the author’s words and illustrations are enhanced, palpably altering the experience – and offering something unique to every reader. The AR builds as the reader goes deeper into the story.

Hand Movement Detection Game

adidas Originals ARvertising

dieGopen — Tue, 16 Feb 2010 20:06:24 +0000

Augmented Reality Sneaker Experience

adidas Originals has launched the first Augmented Reality experience in footwear.

The shoes are available now. Here’s where to find them:

US: Exclusively at select Champs Sports stores and Eastbay.com: http://bit.ly/9wPkUE

UK: Available now at Size?: http://bit.ly/a2Zv2q

and Offspring: http://bit.ly/cNjFGH

Rest of the World: Available now at adidas Originals stores and other select retailers:

http://www.adidas.com/conceptstores

Augmented Reality Shoes Teaser

dieGopen — Wed, 03 Feb 2010 01:52:33 +0000

Adidas ARvertising campaign

adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals

The shoes are available now in some countries and later in others. Here’s where to find them:

US: available from February 15th exclusively at select Champs Sports stores and http://www.eastbay.com

UK: Available now at Size?; Offspring and adidas Originals stores

Rest of the World: Available now at adidas Originals stores and other select retailers

Stella Artois AR christmas card

dieGopen — Sat, 05 Dec 2009 20:39:28 +0000

Send a Card, Save a Tree

Stella Artois Originally crafted for Christmas. Stella Artois’ Augmented reality Christmas eCard. Send a Card, Save a Tree at http://www.stellaartois.com

Atomic Greetings Revolutionizes Greeting Card Industry

Coca-Cola Zero ARvertising

dieGopen — Fri, 13 Nov 2009 12:44:00 +0000

Avatar Promo

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ARvertising banner by Burguer King

dieGopen — Thu, 29 Oct 2009 10:46:21 +0000

Burger King to offer $1 double cheeseburger in ARvertising Banner

Great idea BK! They did one step beyond by avoiding marker printing. Nope. This time you’ll need only 1 buck (one US dollar).

They do the Augmented Reality performance right into the banner. No waist of time nor paper.

If you are curious, try it here: http://www.bannerblog.com.au (it works also with other bills)

Who is actually living in the cereal box?

dieGopen — Fri, 16 Oct 2009 16:57:14 +0000

How to make your time at the breakfast table more interesting.

This is not a cereal box…

Augmented interactive concert

dieGopen — Fri, 16 Oct 2009 11:22:27 +0000

Lost Valentinos Augmented Reality Music Video Project

Innovative Sydney band Lost Valentinos and label etcetc have pushed an emerging technology to the very limit by launching the world’s first truly interactive augmented reality music video project.

The project allows fans to record their own customised music videos for the single ‘Nightmoves’ by capturing band members performing the track in the fan’s own world. From lead singer Nik performing the song atop a user’s shoulders, to the whole band playing the song at the base of the Eiffel Tower – it’s a project limited only by the imagination.

check it out here: http://www.lostvalentinos.com/

Citroën DS3 gets Augmented

dieGopen — Sat, 03 Oct 2009 18:56:32 +0000

Yes. Yet another car gets Augmented. But this time it has a nice driving game using Augmented Reality for the steering wheel.

If you want to play, do it here: www.ds3.citroen.com

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