Ford for Detroit Autoshow

January 14th, 2012
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Question…how do you demonstrate the power of a Ford Ecoboost engine at an autoshow without actually letting people drive the car (pretty tricky on an autoshow stand…)? We put our heads together and came up with Ken Block vs You!

Without putting someone in a car or doing a physical stunt is there a way that you can demonstrate that engines created to be more efficient and eco–friendly can be just as powerful and exciting to drive as any other?
Ken Block vs You! is a physical interactive experience at the 2012 NAIAS Autoshow in Detroit which uses Augmented Reality to put you in a video with rally driver Ken Block. While you stand in a prearranged spot the AR Ken Block drives on in an Ecoboost and donuts around you.

Source: Imagination

Augmented Reality Presentation at the RESO 20th RESO

December 21st, 2011
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AR Door has been given the unique privilege of assisting RESO company in its presentation. The presentation, which was devoted to the company’s 20th anniversary, served to entertain guests and help them better understand the key functions of RESO’s uinsurance business.

With the use of augmented reality (AR) technology, AR Door has managed to create a presentation tool that helped to visualize the company’s every day work. Right on stage the CEO Dmitry Rakovschik saved life of an old woman and repaired a crashed car with just a motion of his hand.
The performance on stage managed to give a zest to the whole evening and was highly praised by the audience.

Easy to follow and understand, the AR assisted presentation is able to visualize any kind of information thus creating an entertaining and easily digestible experience.

The presentation was developed in collaboration with Bokov Factory, a production company (http://www.bokovfactory.ru).

Additional information:

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input.

AR Door (www.ar-door.com) is an augmented reality developer based in Moscow, Russia. The company specializes in markerless augmented reality technology that is capable of recognizing colorful pictures, faces and human gestures. Since the launch of the company it managed to implement some projects for big international brands.

adidas Originals ARvertising

February 16th, 2010
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Augmented Reality Sneaker Experience

adidas Originals has launched the first Augmented Reality experience in footwear.

The shoes are available now. Here’s where to find them:

US: Exclusively at select Champs Sports stores and Eastbay.com: http://bit.ly/9wPkUE

UK: Available now at Size?: http://bit.ly/a2Zv2q

and Offspring: http://bit.ly/cNjFGH

Rest of the World: Available now at adidas Originals stores and other select retailers:

http://www.adidas.com/conceptstores

2010 Olympics Augmented Reality

February 16th, 2010
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Yahoo at their Fancouver location

Yahoo! extends its vision of being the center of people’s online lives with comprehensive coverage and experiences coming from the world’s largest winter sporting event.

Yahoo! will keep fans on top of the action with a games-dedicated website featuring award-winning writers, a new Olympic mobile site, a custom-designed broadcast studio in Vancouver, and an entertainment center, FanCouver, where fans attending the games can participate in Yahoo! events and promotions.

Augmented reality mirror picks makeup

February 10th, 2010
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Luckily for Japanese couples, cosmetic giant Shiseido has finally rolled out its Digital Cosmetic Mirrors in Tokyo malls to help speed things up. The machine is able to recommend products for the user’s skin type, while allowing them to view it applied via an augmented reality effect. When all is done, the machine prints out a shopping list along with before and after mugshots to make you spend more money feel good about your selections. Good luck with matching the picture though — the cosmetics aren’t going to apply themselves.

Hugo Boss ARvertising at the store

January 6th, 2010
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Hugo Boss using ARvertising

Check the video to see it!

Interactive storefront display

October 28th, 2009
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Sniff

*project by Karolina Sobecka with software development by Jim George

As you walk down the street you are approached by a dog. He is on his guard trying to discern your intentions. He will follow you and interpret your gestures as friendly or aggressive. He will try to engage you in a relationship and get you to pay attention to him.

Sniff is an interactive projection in a storefront window. As the viewer walks by the projection, her movements and gestures are tracked by a computer vision system. A CG dog dynamically responds to these gestures and changes his behavior based on the state of engagement with the viewer.

Procedure

Virtual Mirror at Siggraph 2009

August 10th, 2009
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The “Virtual Mirror” enables a user to view himself wearing virtual clothes without the need to actually try them on. A camera captures a moving person and estimates the clothings deformations and illumination.
A new virtual texture is augmented onto the garment with correct deformation and shading such that the user seems to wear the virtually textured clothing in the mirror image. The framework combines real video and virtual computer generated content with highly realistic appearance.

http://www.siggraph.org/s2009/

Lego retail point

July 6th, 2009
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A nice way to show the potential buyer the subject its about to get. Toys promotions are excellent opportunities for ARvertising to get into!