Gaming and Interactive Advertising – What does the Future hold?

June 17th, 2013

Gaming has transformed from a relatively niche entertainment market to a massive global industry in the last 20 years, with recent titles outselling the biggest blockbusters and albums by staggering amounts. With the increase of the gaming audience comes new potential for advertisement and marketing. Not only from the game developers themselves, who have begun to use large scale ad campaigns and marketing techniques, but also from many other companies eager to reach a new audience using new and innovative advertising campaigns.

Today’s Gamers

Like many new mediums, gaming has seen it’s fair share of controversy, with ratings being introduced for more violent or adult content. Some games, in particular Rockstar’s infamous GTA series, has often been at the forefront of media assaults claiming that they encourage violent behaviour in children. Interestingly, in the cited source, it is the children themselves who believe this, despite research that seems to suggest the link is minor at best, and greatly exaggerated. In fact, there have been recent studies that highlight the many positive effects gaming can have on mental health in particular, increasing critical thinking and problem solving. Such research is slowly dismantling general negative opinions about gaming, and as the industry continues to grow and becomes more accepted, advertisers have begun looking into how they might market products to a gaming audience. Europe in fact, has the second largest consumer base for games, ahead of the US and behind Asia, with the average gamer age at around 26 in Spain, and around 33 for the rest of Europe.

Interactive Advertising

The idea of placing adverts in games is not a new one, with some already having adverts integrated
into loading screens or on billboards in the game environment. With the upcoming release of the next generation consoles, and boom of the free to play online gaming market, things could be set to change drastically. Rather than simply using product placement or images in the game environment, the technology and development of new platforms is beginning to lead towards interactive advertising as a way to engage the gaming community. The use of targeted advertising is already present on consoles, and this can be further expanded upon with the next generation of home entertainment products, which are geared towards meeting all home entertaiment needs in one device.

Sony began exploring these ideas last year, coming up with a number of advertising solutions that can be interacted with as games and entertainment themselves. This may well be an effective way of reaching the gaming audience too. Despite the success of current in game advertising methods, something more interactive that requires input from users could be implemented into games, even becoming a part of them, meaning the user will not just be passively encountering it, but actively interacting and engaging with possibilities of products through the advert, and so on.

The Future

Using various methods from integration to interactive games, the future looks very interesting for marketing and advertising in the games industry. As we can see, the gaming market is likely to converge with most other forms of home entertainment, and this cross over will present new opportunities for products to reach a wider, more targeted audience.

Some methods already in use are likely to become more common place, such as product placement directly into a game world, but the success of ‘advergames’ , especially in the case of the Burgerking games in 2006, which paved the way in many repects, has also shown that products can be developed into fully fledged games themselves. While this kind of investment does take time, potential popularity and users reached can be huge. In addition, advergames have the advantage of being viewed as game first, and advert second.

Recent studies suggest that not only are in game adverts beginning to reap benefits, but that gamers are becoming more open to the idea, finding they actually enhance their experience. Of course, this is dependent on making sure the adverts fit the game. Tony Hawks Underground 2, for example, had huge success in integrating advertising due to it’s modern day ‘real’ setting.

With this as a starting point, the future looks to hold many exciting and innovative advertising solutions for the gaming and home entertainment markets.

Beamatron: Kinect enabled augmented reality concept from Microsoft Research

March 15th, 2012

Beamatron is an example of the trend Microsoft is exploring that blends the physical world with the virtual world. It’s augmented reality concept that combines a projector and Kinect sensor on a pan tilt moving head – of the kind you may find in a nightclub. The setup utilizes KinectFusion to build a 3D model of a space and enables projected graphics to react in physically appropriate ways. For example a virtual car can be driven around the floor of the room bumping into actual obstacles and running over real ramps.

Free Dynamic QR codes for everyone

January 12th, 2012

Promo 3x1 free QR code

QR code generator is giving away dynamic recyclable QR codes with stats for free!

The QR code generator just launched a pretty cool 3 for 1 Promo. The offer gives their users 1 free dynamic QR code with statistics and full utilities for every 3 friends that sign up (through you).

What’s the best part? You’ll get lots of free QR codes without paying a penny. Still, if you need more QRs and don’t have that many friends there’s always the Premium service option.

F. Costa, head of PR at

“We’re really excited about the feedback we’ve had from our users after just a few hours online with this promo.”

For those who are not yet familiarized with QR codes:

From: this article

Strange pixilated squares have been popping up in magazines, outdoor ads and newspapers, but what many people don’t know is that these pixilated squares are called QRs and can graphically reproduce a URL. QRs were once only available to big advertising firms, but now gives individuals the opportunity to have their own personal dynamic recyclable QR and manage it whichever way they want, for free.

QR code generator home

metaio Releases Most Advanced Mobile Augmented Reality Software For Free

December 8th, 2011

MUNICH AND SAN FRANCISCO, DECEMBER 8, 2011- The worldwide leader in advanced Augmented Reality solutions, metaio, will today release a free version of its advanced mobile development tools for iOS and Android to the entire application development ecosystem. This will be the newest version of the SDK that already powers the world’s most advanced AR browser and over 70 applications, driving more than 10 million downloads. The metaio Mobile SDK is the first mobile developer kit to enable gravity-aware AR experiences and the only AR developer kit that includes a 3D rendering engine, making it the first truly free AR SDK available.

Industry Proven With More Than 10 Years in Development

The metaio Mobile SDK  is developed by a software company with over 10 years of experience producing professional augmented reality, ensuring both the current caliber of the technology and the promise of continual advancements in research and developments. The metaio Mobile SDK has been implemented by brands, agencies and developers with an established professional track record of almost 70 mobile applications running on iOS and Android devices. The world’s most advanced AR browser, junaio, was built on the metaio Mobile SDK, and now empowers almost 10 million mobile-AR-enabled magazines delivered every month.

Most Advanced Augmented Reality Technology Available

The metaio Mobile SDK is as powerful as it is professional. Designed for natural AR experiences, the metaio Mobile SDK brings with it patented gravity-awareness and award-winning (tracking competition winner at ISMAR 2011) visual tracking technology for 2D and 3D objects, now three times more robust than the previous version. These features combined with metaio’s ongoing devotion to research and development will ensure AR experiences that are more natural, more intuitive, and more realistic. In addition, metaio has presented a clear roadmap towards both an Augmented World and AR on every smartphone by the year 2014, including working with chipset manufacturers to optimize metaio’s software for mobile devices.

Optimized AR-Pipeline for Major Mobile Chipsets

Though just weeks ago metaio proudly announced formal collaborations with ARM, ST-Ericsson and Texas Instruments Incorporated (TI), the broad developer community benefits today. While the available hardware is becoming more and more AR friendly, metaio has long been cultivating a network of contacts and technical exchanges with companies of the mobile processor industry, such as ARM, ST-Ericsson and TI. With these key industry partnerships metaio is ensuring that next generation mobile devices are fully AR capable.

“The powerful and flexible hardware of our partners enables us to deliver the software that will create the most innovative and compelling apps in AR,” said metaio CEO Dr. Thomas Alt. “We are happy to announce that we reached our first concrete short-term measure by porting our mobile SDK to the platforms of ARM, ST-Ericsson and Texas Instruments.”

From ARM: “ARM’s roadmap for ARM® Mali™ graphics and compute IP not only addresses the challenges in Augmented Reality today but also sets a benchmark for the next generation of mobile AR”, says Kevin Smith, VP Strategic Marketing, ARM Media Processing Division. “The combination of ARM processors and ARM Mali graphics processing units along with the strength of the Mali Ecosystem puts ARM in a unique position to provide enabling technologies to AR industry pioneers like metaio and we are working together to meet the future demands of mobile devices”.

From ST-Ericsson: “With our collaboration on a series of joint research projects, we are working to bring the latest AR capabilities to a broad developer community,” said Björn Ekelund, Head of Ecosystems and Research, CTO and Strategic Planning Office of ST-Ericsson. “Applications like AR are where the Nova™ and NovaThor™ product families excel since they deliver a combination of mobile processing performance, advanced graphics cores and powerful multimedia all at extreme power efficiency. We believe AR will become a basic demand in mobile devices in the future.”
From Texas Instruments: “Mobile augmented reality requires high processing performance with superior graphics and imaging capabilities that run on ultra-low power-features delivered by TI’s family of OMAP mobile processors. We work closely with metaio to ensure its AR SDK effectively leverages the OMAP platform’s end-to-end advancements. In turn, our mutual customers can focus on delivering compelling mobile devices that capture the promise and excitement of augmented reality-driven experiences,” said Fred Cohen, director, OMAP user experience team, TI.

Free of Worry and Cost

Compared to other augmented reality software kits, the metaio solution is the most complete and worry free available. The metaio Mobile SDK includes its own 3D rendering engine – now with advanced shader support – meaning there are no hidden development costs. At the same time it provides developers with a plugin to make use of Unity3D, one of the most established and powerful gaming engines currently on the market. Unlike other current augmented reality SDKs the metaio solution does not require the developer to upload and or encrypt any files before publishing a project, making the development process incredibly straightforward. For those who want to go further in customizing and development, metaio will also release a Pro version of the mobile SDK within the next months. The pro Version will include additional advanced features, greater customization potential and direct support by the metaio development team. Additionally, developers that prove their skills through the development of professional AR applications using the metaio Mobile SDK can register to become Certified Developers, giving them direct access to business offers and opportunities through the metaio network.

Watch the metaio Mobile SDK release video on YouTube
Download the free metaio Mobile SDK
Visit the new

about metaio

As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the advanced software suite, 3-D animations can be integrated seamlessly into live-video streams respectively into pictures of the user’s real environment. Founded in February 2003, metaio currently employs 75+ people at two different locations. The company is headquartered in Munich with the subsidiary metaio Inc. located in San Francisco USA. metaio has accumulated over 500 projects has been working with more than 450 renowned customers from different industries and geographical locations, such as: Macy’s, Toyota, Universal Pictures, Volkswagen, Adidas, BMW, LEGO, Audi, Bauer Media, USA Today, Bosch, Domino’s Pizza, The National Guard and Absolut Vodka. metaio is also the producer of the world’s most advanced mobile augmented reality browser, junaio, available for free download on Android and iOS. for more information, please visit and

Time to beautify your QR code!

July 26th, 2011

Looking for a QR code generator?

Well, it’s time to beautify your QR code too!

Gradients, rounded corners, image insertion on your QR code.

Have you ever thought about beautifying your QR codes? Well, an image worth 1000 words.

Here’s the new QR code generator with beautifier:

uQR.mes QR code beautifier's QR code beautifier

Here you have some artwork results, compared with the kind of QR code you see around (what a difference!): Launches the first free QR Social Utility

November 8th, 2010

PRESS RELEASE – November 8, 2010 – has launched the first free social utility designed to share web content out in the real world via a QR.

What’s a QR code?

Strange pixilated squares have been popping up in magazines, outdoor ads and newspapers, but what many people don’t know is that these pixilated squares are called QRs and can graphically reproduce a URL. QRs were once only available to big advertising firms, but now gives individuals the opportunity to have their own personal QR and manage it which ever way they want, for free.

Check out the video to get a better idea of the infinite possibilities available with

With people can register to get a free personal QR and link it to any photo, video, webpage, Facebook page, Twitter, Flickr, a resume, a “For Sale” sign or anything they desire. members have the freedom to print and post their QR anywhere, such as a wall, a tree, a shop window, a t-shirt, a pin, a concert poster, a wine bottle, a business card…literally anywhere. People can “spot” the QR with their cell phones and be automatically directed to that persons or companies online content. This online content could be a video related to what you’re reading, it could be a contest powered by the brand advertised at a bus stop or detailed info about artwork at an exhibition. In short, QR codes link objects in the “real” world to the web, introducing a new dimension to everyday life.

The link to the QR, aka the “QRlink,” can be changed as many times as needed, but the actual QR never changes, which means never having to reprint or repost your QR. The only thing members have to do is log onto and redirect their QR to anything that they want to inform the world of that day. offers one FREE QR per user but gives the opportunity of purchasing more QRs via their Business Option.

The Business Option

The business option offers more QRs that are all managed on that individual’s page giving any small or big business an easy way to boost its outdoor advertising and get its message heard at a very low cost. is now offering additional free features for the next 5000 members also called “Founder” members.

The “Founders”

The Founders get free stats to see in which region of the world their QR has been spotted, no advertising pop ups and other special features.

  • has been used to spread music all over the streets. Any artist can onlinemusic stickerpromote their music by printing and posting their QR where it can be spotted by everyone. Those who spot the QR, can automatically hear the song on their cell phone.
  • Bloggers have used by printing and posting their QR at bus stops or coffee shops.
  • Retailers and consultants have linked it to their LinkedIn profile and embedded their QR to their business cards.
  • Real Estate businesses have used the Business Option to sell their homes. With over 50 QRs, they can print the QR to the “For Sale” sign. People can “spot” the QR and instantly get a virtual tour of the interior of the home, including all types of information for that home, including cost, other homes available in that area, square footage etc. without the need of the real estate broker.
  • Some have printed their QRs in trade exhibition invitations which provided the host with opportunities to monitor the guest list attendees through stats.
  • Wine distributors are starting to use to make their wine stand out from the rest. Wine labels are printed with a QR that is linked to virtual tours of the winery, recipes or a description of the flavor of that wine.
  • The possibilities with are endless.


Microsoft Adds “Augmented Reality” to Bing Maps

February 22nd, 2010

At the TED conference, Microsoft announced a new, AR mapping feature.

[press release]

Microsoft just added an interesting new feature to Bing Maps–augmented reality. Actually, it’s a bit more like augmented reality in reverse.

A new function, called Streetside Photos, takes real images and video clips and neatly stitches them onto the Bing Map’s street-level view, using a clever combination of geolocation information (from a GPS-enabled device, or added manually by the user) and imaging-matching algorithms. This means you can, for example, zoom in on a street and see an image of a particular storefront that was just uploaded to Flickr or Twitpic instead of the standard one. Steetside Photos, which is available for Seattle and San Francisco maps, also includes some nice historical imagery.

Blaise Agüera y Arcas, architect of Bing Maps, demoed the feature today at the TED conference, which is taking place in Long Beach and Palm Springs, California.

Agüera y Arcas presented another image-stitching program called Photosynth at TED in 2007. He tells me that the new application’s algorithms are similar to Photosynth’s but effectively work in reverse. “In Photosynth you start off with a bag of disorganized photos and it finds visual connections,” he says. “This is the same; instead of a bag of photos I have one and all of the structured imagery [to attach it to].”

The software behind Streetside Photos can adjust a photo so that it matches to within a few inches, rather than a few feet. This kind of precision is important for augmented reality to work effectively. “The pushpin or the GPS both have quite a bit of inaccuracy,” says Arcas. “It’s typical for it to be off by 40 meters or more. Some are even more ambiguous.”

The user sees a list of photos on the side of the screen and, if she clicks on one, the map view moves to that spot and the photo becomes a bubble overlaying it.

Perhaps most impressively, it can overlay moving video on top of a map, creating a “lens” type of effect, as illustrated in the video at Pike Place Market in Seattle below. While Agüera y Arcas would not say if there will be a Smart phone app to follow Streetside Photos, it seems like a natural progression.

Mobile World Congress 2010

February 12th, 2010

The 2010 Mobile World Congress will be held 15-18 February, in Barcelona Spain.

For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION.

This year’s Mobile World Congress will include:

  • A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
  • An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
  • An Awards ceremony  and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world
  • And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals

In 2009, Mobile World Congress hosted approximately 47,000 mobile professionals from 182 countries. More than 50% of these were C-Level executives, and 9,000 of them represented mobile network operators from around the world.  In addition, more than 2,400 members of the press reported from the event, representing more than 1,500 media groups from 76 countries.

If your company wants to be a serious player in the mobile eco-system, you can’t afford to miss the 2010 GSMA Mobile World Congress. Join us in Barcelona and see VISION IN ACTION!

Preview the agenda!

Take the MWC Virtual Tour

Download the Brochure

Highlights from last year’s event

Be a part of Mobile World Congress!

Showcase Applications

The following companies/projects will demonstrate their software in the Mobile AR Showcase:

Would you like to participate?

If you are planning to come to the Mobile Augmented Reality Showcase
@ Mobile World Congress and you have a smartphone, then go to the
Apple AppStore, the Android Market and the Ovi Store and download the
applications from companies mentioned above.

On February 17, don’t forget to bring your business cards, your mobile
handset and your open mind! And maybe an umbrella if it begins to rain.

If you are a provider of an application or service and you would like to
demonstrate as part of the Mobile AR Showcase, there is no cost. We only
request that you help us to populate the Showcase directory of applications
by completing this form (same as button above).

AR Mobile Browsers War (reloaded)

February 3rd, 2010

We are building a list with all the GPS AR Browsers we know and their features. If we missed some of them down here, please make us notice it.

In the mid while, here’s a poll. What’s your choice?

Which AR Mobile Browser you'd prefer?

View Results

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are2010: Augmented Reality Event

January 28th, 2010

Save the date! June 2-3, 2010

Augmented Reality Event (ARE), announced today that the first global conference dedicated to advancing the business of augmented reality will be held at Santa Clara Convention Center, June 2 & 3, 2010.

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• current augmented reality market scope and what’s expected in the next 5 years,

• latest augmented reality innovations, engines and tools,

• showcases and postmortems of landmark augmented reality projects

• how to fund and build a successful augmented reality start up,

• how to leverage augmented reality to advance your brand, attract and keep your customers, and

• how to build successful campaigns and products that will delight users.

The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and exhibitors.

“We are entering a new era where proximity based social networks and augmented reality will be one of our most important forms of communication,” said Sean Lowery, event director of ARE. “Having experienced and passionate leaders, who are at the epicenter of the augmented reality movement, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bringing augmented reality to the market.”

Learn more about Augmented Reality Event and its organizers at and stay up to date with the latest developments by following @arealityevent on Twitter.