ARvertising news

Upcoming Qualcomm Developer Challenge

Lucia — Wed, 08 Sep 2010 16:50:58 +0000

This fall, Qualcomm is going to host a $200,000 Augmented Reality Developer Challenge. The details for the challenge haven’t been released yet, but the total amount of prize money should have would-be developers planning their products as we speak. The challenge will start when they release the Qualcomm AR SDK. More details can be found here.

ANTICIPATED TIMELINE

Fall 2010 – AR SDK available for download. Challenge commences.
Early November, 2010 – Submission site opens. Developers may submit apps.
January 7, 2011 – Submission site closes.
Mobile World Congress 2011 – Winners announced and showcased at Qualcomm events.

Bulmers launches cider garden finder app

Lucia — Tue, 07 Sep 2010 19:54:48 +0000

Bulmer’s cider launches pub garden finder augmented reality app

http://www.bulmers.co.uk

Bulmers Cider has launched a new free iPhone App will direct users to the nearest cider garden that stocks Bulmers using GPS, an interactive map and the very latest Augmented Reality technology. The app also shows reviews and additional info from www.useyourlocal.com providing the opportunity to join and support your local pub.

The app will also give users access to special offers and giveaways, as well as keeping them up to date on the Bulmer’s Summerside Garden, an installation that is currently touring the nation to spread the Summer lovin’ fronted by Bulmers bespoke band, the Sun Lovin’ Criminals.

The band’s performances on the Bulmers Sunshine Stage will use the latest Augmented Reality technology to open up a world of audience interaction and reward.

To download the app simply visit the apple iTunes Store and search for ‘Bulmers’ or visit
http://itunes.apple.com/gb/app/bulmers-cider-finder-app/id381536515?mt=8

Malaysia Airlines’ Pioneering Iphone Augmented Reality App

Lucia — Mon, 06 Sep 2010 22:38:22 +0000

Now Available For Free Download

Malaysia Airlines and the air transport IT specialist, SITA, today announced that the airline’s “MHdeals” application, the first app using augmented reality to be launched by an airline, is now available for free download from the Apple App store.

The handy app allows customers to pick up the best airline deals from nearby airports and is the first in which an airline has exploited augmented reality commercially as a new channel for ticket sales.
MHdeals uses the GPS on the iPhone to determine the user’s location and then displays the nearest airports from which they can access great deals. By simply holding the phone in front of them, the user can identify surrounding airports and select one to view the latest flight offers. At a touch of a button passengers can then book their flights through the MHmobile which SITA Lab developed and launched for Malaysia Airlines last year.

The availability of MHdeals in the Apple App store follows the hugely successful launch in June of the iPad MHkiosks – another world’s first for Malaysia Airlines. These unique kiosks are also easy to use and, like MHdeals, make booking with Malaysia as simple as ABC.

Watch demos of MHdeals and the iPad MHkiosks.

*The iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

Executive Quotes:

Malaysia Airlines’ Managing Director/CEO, Tengku Dato’ Azmil Zahruddin, said: “We have had a lot of interest from our customers since we announced that MHdeals was coming. Now they can experience for themselves the world’s most technologically-advanced and entertaining way of picking and booking a great value flight.”

Jim Peters, SITA Chief Technology Officer who heads up the SITA Lab facility which worked with Malaysia Airlines on developing the application, said: “Augmented Reality applications are new and still experimental, and trying out new ways to interact with customers and to provide functionality in a consumer-friendly way is part of the process.

“Working together, SITA and Malaysia Airlines have the opportunity to keep ahead of the curve as the technology of smartphones and data in “the cloud” rapidly evolves. In this case, MHdeals also provides Malaysia Airlines’ customers the ability to choose a destination and book flights in a fun and interactive way” he added.

Links
Application:                http://itunes.apple.com/us/app/mhdeals/id382068513?mt=8
Demo of MHdeals:         http://www.youtube.com/watch?v=LPhoizmFssM
Demo of MHkiosk:         http://www.youtube.com/watch?v=54XwvJPO5KY

SITA Lab: http://twitter.com/sitalab | www.sita.aero

Contact Details

SITA
Brenda Flinter
Public Relations Manager
Mobile: +353 87 750 6229
Email: Brenda.Flinter@sita.aero The Wordshop
Charlie Pryor
Director
Tel : +44 (0)20 7031 8270
Email : cp@theword-shop.com

Atomic Greetings Revolutionizes Greeting Card Industry

Lucia — Mon, 06 Sep 2010 22:30:32 +0000

Greeting Cards with Personalized Video.

Philadelphia, PA – July, 2010 – In today’s wired and connected world the ubiquitous greeting card is still a thoughtful, tangible connection that we share with the people in our lives. Greeting cards have evolved over the past few decades from their “simple” paper and ink origins to today’s technical wonders with metallic foils, 3D panels, and music-playing chips.

Atomic Greetings takes the centuries-old greeting card into the 21st century by allowing people to attach personal video and audio messages to their greeting cards. The patent-pending system uses easily mailed paper greeting cards along with the Atomic Greetings web site to allow millions of people to send their uniquely personal video messages inside the greeting card. This system, called EVX(TM), uses augmented reality and other technologies to record and playback video using the Atomic Greetings cards and a webcam-enabled, Internet-connected computer.

These revolutionary greeting cards were created in response to the simple fact that even in today’s digital age, people still love the personal and private nature of a real greeting card. Everyone has a treasured greeting card stowed away somewhere – we cherish the memories captured in that very special card. With Atomic Greetings, these memories don’t have to rely on words alone. Now they can be captured in video and revisited for years to come.

Using your webcam, Atomic Greetings allows people to use video to communicate the full breadth of their feelings. They can simply say “I Love You,” or they can sing or even dance for the card’s recipient. Video allows people to communicate a range of emotions that are impossible with just the printed word. Birth announcements no longer hold only the stats of the baby but can actually show the child cooing and being lovingly held in Mom’s arms. A Thank You card can now be easily sent as you tell the person how grateful you are for their gift or actions. No more hunting for the perfect thing to write, you just say it and people see on your face how you truly feel – just like in real life.

To learn more about Atomic Greetings’ EVX-powered greeting cards go to the company web site at www.atomicgreetings.com.

Augmented Reality for Design Lovers

Lucia — Wed, 01 Sep 2010 07:50:04 +0000

Context sensitive product visualization on mobile devices is one, next big step for augmented reality. By integrating products directly into the customer’s environment on a smartphone, the shopping experience will become even more convenient and direct. You can see the final usage setting and make a more confident buying decision. And you know what? Vanija, our Swiss partner has finally done this important step together with their customer Möbel-Pfister Ltd and created the App “Atelier Pfister” for their new Swiss Design Collection! The iPhone App, which was created together with Visualcontext Designer Alain Leclerc von Bonin, the programmers Adrian Nägeli & Reto Senn, Bitforge AG and which contains parts of metaio’s augmented reality software, lets users integrate virtual furniture into their own living environment. You take a picture with your smartphone, integrate, combine and arrange the design pieces – and when you like what you see (because it fits well) – you buy what you see. Do you like what you read?

Images: Home Screen of the app and a screenshot from the AR functionality.

via: http://augmentedblog.wordpress.com/

Augmented Driving on your iPhone 3GS

dieGopen — Wed, 14 Apr 2010 21:40:25 +0000

Fully exploit your iPhone 3GS hardware with this unique augmented reality app.

Are you often driving on highways or country roads? Then you do not want to miss the impressive technology of Augmented Driving with real-time object detection with up to 10 fps for your iPhone 3GS including the following features:

- Dynamic augmented reality overlays for lanes and vehicles
- Head-up display (HUD) for system and status information
- Lane detection and lane change warning
- Vehicle detection and low distance information
- System auto-calibration for easy setup
- Many configuration options and quick manual

The system is designed to work in good lighting conditions during daytime for visible lane markings on highways and country roads and for detection of regular cars. For operation, a fix mount is required. Please follow the safety notes and consider the setup instructions for optimum performance.

via: www.imaginyze.com

No related posts.

Rich features of Junaio cause rush in developer sign-up

dieGopen — Wed, 14 Apr 2010 19:46:25 +0000

San Francisco/Munich, April 13th, 2010 – The number of registered developers for the mobile augmented reality browser platform junaio has rapidly grown since the announcement of opening up the API four weeks ago and has reached more than 200 until now. With its open API, junaio gives developers and content providers the opportunity to create their own channels with state of the art augmented reality applications.

junaio`s open API allows developers to create their own AR applications with numerous features. It is easy to use and does require only basic knowledge in programming, e.g. XML and server side programming, such as PHP to create state of the art augmented reality applications. The platform experienced a run from developers and can announce over 200 developers – only four weeks after they opened up their API for the public. “We are very pleased with the number of developers. The feedback we receive is that junaio is a great opportunity for developers to create state of the art applications without spending any money”, states Peter Meier, the CTO of metaio, the company behind junaio.

The creative potential of junaio is vast: AR Mashups, multiplayer games or scavenger hunts, interactive, indoor and outdoor exhibitions, tours with animated 3D characters, edutainment right on the spot and location independent gaming. It is up to the developer to challenge his imagination and become as creative as he wants to. Starting is very easy, developers only need to register for an API-key on the website.

Developer contest promises a reward of US$5000

Furthermore metaio wants to directly reward the effort of their developers and thank them with US$ 5000 for the developer who creates the best channel. Everybody registered as a developer and sets up a channel before June 16, 2010 takes part in the competition automatically. The five channels with the most subscribers will be shortlisted. An independent jury with AR- and IT-business experts will then select the winner. Among the jury members are Robert Scoble, ReadWriteWeb´s Chris Cameron, Mobile Consultants Christine Perey and Ken Blakeslee, Industrial AR expert, enthusiast and blogger Thomas Carpenter and finally Prof. Dr. Geiger from Duesseldorf University of Applied Sciences Department of Media Mixed Reality and Visualization.

Developers can register on junaio`s website.

junaio @ ARDevCamp in Berlin on 24th April, 2010

Developers who are not sure yet how they can use junaio`s different features should consider joining the Developers camp at the AR DevCamp in Berlin on 24 April 2010. The junaio team will give an insight in what developers can do with the new junaio API in free and moderated coding sessions. In addition, ideas for new channels will be collected together and findings will be taken into consideration in the future developments of junaio. The session will be a good starting point for the developer contest and the chance to win the $5k challenge. metaio is looking forward to a prolific session at ARDev Camp which will take place at Beuth-Hochschule für Technik, Luxemburger Strasse 10, 13353 Berlin. Registration starts at 8 a.m.

Please visit the ARDevCamp page for more information and free registration.

Outstanding feature: indoor usage

One of the most outstanding features of junaio which differentiates it from other AR browsers is its ability to use it not only outdoors but also indoors. This makes it especially interesting for usage in museums, exhibitions and shopping malls where GPS data is not accurate enough: http://www.youtube.com/junaio#p/a/u/1/lULKsnRniO0

Outstanding feature: dynamic reaction

junaio`s dynamical reaction can be illustrated by the example of BART. In San Francisco junaio partners with BART, the Public Transportation Service in the Bay Area. The junaio user can not only find the nearest train station but he can also get the time of the next possible train connection – in realtime at his current location. http://www.youtube.com/junaio#p/a/u/0/nbAVMrNQhJI

DNP Japan and metaio

dieGopen — Mon, 12 Apr 2010 09:39:01 +0000

Developing the first augmented reality iPhone app for the collectible card market

Bandai Co. has launched a campaign for its Data Carddas collectible card game “Data Carddas Supersentai Battle: Dice-O” featuring augmented reality (AR) technology. When iPhone users who install a special reader application scan a game card with their phones, animated combat scenes and TV commercials can be viewed on the iPhone screen. The iPhone application can be downloaded for free from the App Store. With AR technology, images not usually visible are revealed when digital data is scanned. Attracting attention as a new method of promotion using digital technology, AR technology is already used on a commercial basis in some businesses. In this product, AR has been adopted for use in a card game. The AR technology for the Dice-O card game was developed using the expertise of Dai Nippon Printing Co. and Metaio GmbH, a German company. Bandai, Japan’s leading toy maker, teamed up with the two companies to jointly develop the Carddas Reader application for the iPhone. The Dice-O card game is the latest in the Data Carddas series. Released this spring, the cards feature all the Rangers from the Japanese Super Sentai series. Players can create their own team of Rangers before initiating a battle. There are 11 types of cards available with AR digital data. When a Ranger card is scanned, a video showing the Ranger unleashing his finishing move runs on the iPhone. A card with the Dice-O logo will show a television commercial. This promotion campaign is likely to attract not only children but also grown-up iPhone users who are fans of the Japanese superheros. For details, visit: http://www.dice-o.com or download the app from the japanes app store: http://itunes.apple.com/jp/app/id359834420?mt=8

Via: http://augmentedblog.wordpress.com/

Fashion’s live augmented reality performance

dieGopen — Tue, 30 Mar 2010 14:37:57 +0000

The Cassette playa aw10/11 presentation

= VIOLENCE KNOWLEDGE EMOTION

Neuromance is a capsule collection of Industrial, and mediEVIL references. Thrash, Death + Black metal imagery. Digital printed silk detailing and embroidered patches, feature on L/S tees, Melton wool Tailoring, zip up hooded tops and cropped nappa leather bombers. The range also includes assault vests with neoprene pocket details, graphic tees with CGI blood and chrome with glow in the dark screen prints.

Signature Cassette Playa digital print is in repeats of stoned and molten plastic textured leopard print and blood soaked diamante camo on silk, chiffon and Lycra. Colours are photocopy black and white with high lights of stain glass bights – blue, scarlet, acid green and fuchsia.

Attention Developers: win $5,000!

dieGopen — Tue, 30 Mar 2010 14:14:49 +0000

With junaio’s open API, developers can create state of the art augmented reality applications. You don’t need any experience in programming for embedded systems. Challenge your imagination and contribute to junaio’s exciting world with AR Mashups, multiplayer games and scavenger hunts, interactive, indoor and outdoor exhibitions, tours with animated 3D characters or location independent gaming. All you need to do as a developer is to register for an API key and start challenging your creativity.

You can not only win $5,000 but they will also invite the winner to their metaio Technology Fair to visit with them and to attend the world-famous Oktoberfest in Munich.

All you need to do:

Register as a developer here.
Become creative and set up your own channel before June 16, 2010
The 5 channels with the most subscribers on June 16 will be shortlisted and an independent jury will select a winner