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Augmented Reality Marketing

Mobile World Congress 2010

February 12th, 2010

Rating: +1 (from 1 vote)

The 2010 Mobile World Congress will be held 15-18 February, in Barcelona Spain.

For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION.

This year’s Mobile World Congress will include:

A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
An Awards ceremony and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world
And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals

In 2009, Mobile World Congress hosted approximately 47,000 mobile professionals from 182 countries. More than 50% of these were C-Level executives, and 9,000 of them represented mobile network operators from around the world. In addition, more than 2,400 members of the press reported from the event, representing more than 1,500 media groups from 76 countries.

If your company wants to be a serious player in the mobile eco-system, you can’t afford to miss the 2010 GSMA Mobile World Congress. Join us in Barcelona and see VISION IN ACTION!

Preview the agenda!

Take the MWC Virtual Tour

Download the Brochure

Highlights from last year’s event

Be a part of Mobile World Congress!

Showcase Applications

The following companies/projects will demonstrate their software in the Mobile AR Showcase:

Would you like to participate?

If you are planning to come to the Mobile Augmented Reality Showcase
@ Mobile World Congress and you have a smartphone, then go to the
Apple AppStore, the Android Market and the Ovi Store and download the
applications from companies mentioned above.

On February 17, don’t forget to bring your business cards, your mobile
handset and your open mind! And maybe an umbrella if it begins to rain.

If you are a provider of an application or service and you would like to
demonstrate as part of the Mobile AR Showcase, there is no cost. We only
request that you help us to populate the Showcase directory of applications
by completing this form (same as button above).

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Posted in AR Mobile, Techie news

Tags: AcrossAir air android apple appStore ARToolWorks arvertising augmented reality business card C-Level goggles google gsma int13 kooaba layar LibreGeoSocial metaio Millform MWC nokia Olaworks Ovi Presselite smartphone Telefonica Tonchidot VTT worksnug

are2010: Augmented Reality Event

January 28th, 2010

Rating: +2 (from 2 votes)

Save the date! June 2-3, 2010

Augmented Reality Event (ARE), announced today that the first global conference dedicated to advancing the business of augmented reality will be held at Santa Clara Convention Center, June 2 & 3, 2010.

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• current augmented reality market scope and what’s expected in the next 5 years,

• latest augmented reality innovations, engines and tools,

• showcases and postmortems of landmark augmented reality projects

• how to fund and build a successful augmented reality start up,

• how to leverage augmented reality to advance your brand, attract and keep your customers, and

• how to build successful campaigns and products that will delight users.

The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and exhibitors.

“We are entering a new era where proximity based social networks and augmented reality will be one of our most important forms of communication,” said Sean Lowery, event director of ARE. “Having experienced and passionate leaders, who are at the epicenter of the augmented reality movement, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bringing augmented reality to the market.”

Learn more about Augmented Reality Event and its organizers at www.augmentedrealityevent.com and stay up to date with the latest developments by following @arealityevent on Twitter.

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Posted in Techie news

Tags: air are2010 arvergame arvertising augmented reality Campaign models social networks twitter

Dollhouse Virtual Echo gets Augmented

October 4th, 2009

Rating: +1 (from 1 vote)

Ever wanted a pint-sized Eliza Dushku running around your computer monitor? Well now you can.

Virtual Echo is an application released by Fox which uses Adobe Air to put Echo on your computer. You can interact with her, or just let the nine random persons appear and leave you a little message as you go about skiving off browsing the internet.

With Desktop Echo you can turn any computer into your own little Dollhouse by installing a miniaturised Echo on screen who will appear at regular interviews to help motivate you as you work.

You can increase the interaction with Augmented Reality Echo, print out a Dollhouse card icon and by holding it up to your webcam you can control a digital hologram of Echo.