AR Faces

September 24th, 2011
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Arturo Castro says:

This is a technical demo for face substitution technique. The application works in real time and it’s developed using the opensource framework for creative coding openFrameworks: openFrameworks.cc

Most of the “magic” happens thanks to Jason Saragih’s c++ library for face tracking web.mac.com/​jsaragih/​FaceTracker/​FaceTracker.html. The face tracking library returns a mesh that matches the contour of the eyes, nose, mouth and other facial features.

That way the mesh obtained from a photo is matched to my own face in the video. Applying some color interpolation algorithms from Kevin Atkinson’s image clone code: methodart.blogspot.com/​ gives it the blending effect that can be seen in the final footage.

I’m also using Kyle McDonald’s ofxFaceTracker addon for openframeworks github.com/​kylemcdonald/​ofxFaceTracker which wraps Jason’s library for easier use.

Kyle has uploaded another video giving a try at a different blending algorithm, which get rids of the artifacts and an even creepier look: vimeo.com/​29348533

Augmented Reality Shoes Teaser

February 3rd, 2010
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Adidas ARvertising campaign


adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals

The shoes are available now in some countries and later in others. Here’s where to find them:

US: available from February 15th exclusively at select Champs Sports stores and http://www.eastbay.com

UK: Available now at Size?; Offspring and adidas Originals stores

Rest of the World: Available now at adidas Originals stores and other select retailers