Your tweets will never be the same. In Tachikawa station amidst a shopping district, the N Building is a commercial structure can operate like a billboard, without losing the building identity or being covered up by large signage.
With your mobile device you will be taken to a site which includes up to date shop information. This will allow a cityscape to not be overwhelmed with signage and also will be an improvement to the quality and accuracy of the information itself.
Stella Artois Originally crafted for Christmas. Stella Artois’ Augmented reality Christmas eCard. Send a Card, Save a Tree at http://www.stellaartois.com
Print might be in trouble, but Esquire magazine won’t be going gently into that good night. The December issue of the magazine will feature augmented reality pages that will come alive when displayed in front of a webcam.
Augmented reality is a trend and phenomenon we’re starting to see more and more uses of across the web. In March, GE played with augmented reality while showing off its Smart Grid technology. Earlier this month, musician John Mayer released an augmented reality enhanced music video. The Disney.com iPhone app that was released earlier this week also utilizes some AR features.
Esquire’s use of the technology seems pretty brilliant because the experience alone makes it worth buying a copy of the magazine at the newsstand. The cover, which will feature actor Robert Downey Jr., will emerge on the screen in 3D and feature flying text and images that animate based on how the magazine is positioned.
Within the magazine a half-dozen pages will feature AR technology, as well as two ads from Lexus, who helped offset some of the costs of creating the issue. This isn’t the first time Esquire has decided to integrate digital technologies into its print product. Last year, the 75th anniversary issue of the magazine featured digital e-ink on its cover.
Editor-in-Chief commented on Esquire’s interest in pursuing digital technologies to the Associated Press:
“I got so sick of people talking about old media versus new media. I wanted to prove that print is still kind of cool. I think of it as kind of our job to show people the strength of our medium. “
It’s a strategy that might be paying off. Unlike most print publications, subscription and newsstand sales have actually increased (although ad pages are down).
If these sorts of digital strategies can keep advertisers and readers interested is still unknown. The December issue of Esquire goes on sale on November 7. What do you think about integrating digital technologies with physical print publications?
via: http://mashable.com
According the ABI Research study “Augmented Reality: Adding Information to Our View of the World”, handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. As advertisers learn to insert tags into navigation displays, mobile arvertising revenue will grow slowly, representing a large portion of sectoral revenues in the 2013-2014 timeframe.
“The new capabilities of handset platforms create an explosive opportunity for Augmented Reality technology,” explains study author Joe Madden. “Existing technology suppliers will have to adapt, as rapid growth will transform the Augmented Reality ecosystem. Today’s customized, direct business-to-business AR supply chain will continue to see incremental growth in military, automotive, and entertainment applications, but those businesses will be overshadowed by the mass-market dynamics of mobile handset application sales and arvertising revenue streams.”
The study envisions the development of global databases to store a wide variety of geo-tag information. Governments, businesses, and individuals all will contribute information into such databases, so end-users will be able to view information on notable buildings, retail sales, or special events, or simply to mark locations of interest.
Mr. Madden notes that technology advances are still required for Augmented Reality applications to proliferate. “GPS location accuracy is not adequate currently for many applications, requiring additional techniques to refine location precision for shopping applications, or for game applications in which virtual objects must be placed precisely on the display near corresponding real objects.”
This report is published under the Human-Machine Technology Research Service, which is a part of NextGen, the ABI Research emerging technologies research incubator.
via: ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 27 research and advisory services. Est. 1990. For more information visit www.abiresearch.comNew ways to interact with augmented reality and its functionalities.
In this scene, is possible to control the objects inside the flat by clicking them like what is happening on this demo with tv and with the nice lady that’s growing up to show us with detail the dress she’s wearing. Imagine to connect this system with your shopping online or… build it around AR.
Yep. This application could be deployed for web 
source: http://www.arvertising.com/
Innovative Sydney band Lost Valentinos and label etcetc have pushed an emerging technology to the very limit by launching the world’s first truly interactive augmented reality music video project.
The project allows fans to record their own customised music videos for the single ‘Nightmoves’ by capturing band members performing the track in the fan’s own world. From lead singer Nik performing the song atop a user’s shoulders, to the whole band playing the song at the base of the Eiffel Tower – it’s a project limited only by the imagination.
check it out here: http://www.lostvalentinos.com/
By Chris O’Shea.
“Inspired by Land of the Giants and Goliath, we are reminded of mythical stories by mischievously unleashing a giant hand from the BBC Big Screen. Passers by will be playfully transformed. What if humans weren’t on top of the food chain? Unsuspecting pedestrians will be tickled, stretched, flicked or removed entirely in real-time by a giant deity.”
Loading ...