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Mobile World Congress 2010

February 12th, 2010
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The 2010 Mobile World Congress will be held 15-18 February, in Barcelona Spain.

For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION.

This year’s Mobile World Congress will include:

  • A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
  • An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
  • An Awards ceremony  and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world
  • And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals

In 2009, Mobile World Congress hosted approximately 47,000 mobile professionals from 182 countries. More than 50% of these were C-Level executives, and 9,000 of them represented mobile network operators from around the world.  In addition, more than 2,400 members of the press reported from the event, representing more than 1,500 media groups from 76 countries.

If your company wants to be a serious player in the mobile eco-system, you can’t afford to miss the 2010 GSMA Mobile World Congress. Join us in Barcelona and see VISION IN ACTION!

Preview the agenda!

Take the MWC Virtual Tour

Download the Brochure

Highlights from last year’s event

Be a part of Mobile World Congress!

Showcase Applications

The following companies/projects will demonstrate their software in the Mobile AR Showcase:

Would you like to participate?

If you are planning to come to the Mobile Augmented Reality Showcase
@ Mobile World Congress and you have a smartphone, then go to the
Apple AppStore, the Android Market and the Ovi Store and download the
applications from companies mentioned above.

On February 17, don’t forget to bring your business cards, your mobile
handset and your open mind! And maybe an umbrella if it begins to rain.

If you are a provider of an application or service and you would like to
demonstrate as part of the Mobile AR Showcase, there is no cost. We only
request that you help us to populate the Showcase directory of applications
by completing this form (same as button above).

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Posted in AR Mobile, Techie news

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Augmented reality mirror picks makeup

February 10th, 2010
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Luckily for Japanese couples, cosmetic giant Shiseido has finally rolled out its Digital Cosmetic Mirrors in Tokyo malls to help speed things up. The machine is able to recommend products for the user’s skin type, while allowing them to view it applied via an augmented reality effect. When all is done, the machine prints out a shopping list along with before and after mugshots to make you spend more money feel good about your selections. Good luck with matching the picture though — the cosmetics aren’t going to apply themselves.

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Posted in Retail, popup stores, etc

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are2010: Augmented Reality Event

January 28th, 2010
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Save the date! June 2-3, 2010

Augmented Reality Event (ARE), announced today that the first global conference dedicated to advancing the business of augmented reality will be held at Santa Clara Convention Center, June 2 & 3, 2010.

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• current augmented reality market scope and what’s expected in the next 5 years,

• latest augmented reality innovations, engines and tools,

• showcases and postmortems of landmark augmented reality projects

• how to fund and build a successful augmented reality start up,

• how to leverage augmented reality to advance your brand, attract and keep your customers, and

• how to build successful campaigns and products that will delight users.

The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and exhibitors.

“We are entering a new era where proximity based social networks and augmented reality will be one of our most important forms of communication,” said Sean Lowery, event director of ARE. “Having experienced and passionate leaders, who are at the epicenter of the augmented reality movement, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bringing augmented reality to the market.”

Learn more about Augmented Reality Event and its organizers at www.augmentedrealityevent.com and stay up to date with the latest developments by following @arealityevent on Twitter.

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Interactive Augmented Reality Walk Through

January 10th, 2010
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Total Immersion has confirmed its position as leader in the field of augmented reality through the launch of new kind of interactive attraction using mobility and augmented reality. This new attraction developed in cooperation with Hanwa Co. (Japan) is a state of the art walk through where guests are swept in an experience merging videogame and real live adventure.

Before entering in the attraction, guests are equipped with a backpack and a video gun (with an infrared camera, one LCD display and a trigger). Guests have to use the video gun to progress inside the horror house and find ghosts. As soon as the ghost is found, guests have to shoot it to collect point and succeed their mission. Augmented Reality permits to have very impressive scenario like a videogame for this kind of attraction. Guests are totally free of movements inside the ghost house.

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Posted in AR Games

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iPhone in iPhone

January 10th, 2010
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Augmented reality app for Orange Telecom

A promotional augmented reality app by Ogmento. Developed to promote the iPhone launch by Orange Telecom Israel. Point your iphone to an Orange logo and watch a virtual iPhone that appears hovering over the logo.
Use finger gestures to turn the iphone around, zoom in or out – or even launch applications.

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Posted in AR Mobile

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Sixth Sense: Augmented Reality for life

January 6th, 2010
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Pattie Maes & Pranav Mistry: Unveiling the “Sixth Sense,” game-changing wearable tech

This demo — from Pattie Maes’ lab at MIT, spearheaded by Pranav Mistry — was the buzz of TED. It’s a wearable device with a projector that paves the way for profound interaction with our environment. Imagine “Minority Report” and then some.

Pranav Mistry is the genius behind Sixth Sense, a wearable device that enables new interactions between the real world and the world of data.

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Posted in Experiments and demos, Techie news

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Rapid model acquisition

December 10th, 2009
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ProFORMA: Probabilistic Feature-based On-line Rapid Model Acquisition

Off-line model reconstruction relies on an image collection phase and a slow reconstruction phase, requiring a long time to verify a model obtained from an image sequence is acceptable. University of Cambridge Engineering Department proposes a new model acquisition system, called ProFORMA, which generates a 3D model on-line as the input sequence is being collected. As the user rotates the object in front of a stationary camera, a partial model is reconstructed and displayed to the user to assist view planning. The model is also used by the system to robustly track the pose of the object. Models are rapidly produced through a Delaunay tetrahedralisation of points obtained from on-line structure from motion estimation, followed by a probabilistic tetrahedron carving step to obtain a textured surface mesh of the object.

source: http://mi.eng.cam.ac.uk/~qp202/my_papers/BMVC09/

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Posted in Experiments and demos

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junaio opens up its API to developers

December 9th, 2009
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CTO of metaio officially announced opening of junaio API at the AR Development Camp

MOUNTAIN VIEW – December 6th, 2009 – Peter Meier, CTO of metaio, announced at today’s AR Development Camp the opening of its junaio API to developers. Starting Monday, developers can use the new interface to build their own applications that interact with the junaio platform.
The open API will include features that allow users to select multiple categories of information at once and see all results in a 360 degree view. For example, a user can select multiple areas of interest, such as Japanese restaurants, manga shops, or pictures posted by other junaio members, and see all the results in a single view. Unlike other AR applications, junaio will allow developers to use multiple information sources to develop their applications.
junaio’s API will also allow users to interact directly with the resulting information. The API will enable developer to see how user interact with their programs and react to user behavior, such as changing the local content or adding new content. For example, a dinosaur game could let users find an egg, click to open the egg, and follow resulting clues to help the baby dino find its parents.

“Using the interaction-features of junaio’s API and 3D engine, cool AR-games, interactive tour guides, and other applications can be easily implemented,” says Peter Meier.

External developers can benefit by linking their websites to junaio, and become accessible in the real world or promote their brands in new ways.

“By opening the API, we want to give the developer community the tools to create their own applications that can benefit the users. Whether it’s allowing users to drop new, cool or functional objects, finding the history of a building, or plan scavenger hunts and other augmented reality games, the possibilities are endless,” says Peter.

The API specifications and additional information can be found at www.junaio.com. The latest junaio client, with multiple information display and user interactions will be available to the public at the end of January.

About junaio

junaio is a mobile and online platform that lets users create, explore and share information in a completely new way using augmented reality and location-based content. Users can place 3D objects, twitter messages or websites into the real world and then share their creations with friends through social networks. junaio’s platform is bringing internet to the real world.

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Stella Artois AR christmas card

December 5th, 2009
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Send a Card, Save a Tree

Stella Artois Originally crafted for Christmas. Stella Artois’ Augmented reality Christmas eCard. Send a Card, Save a Tree at http://www.stellaartois.com

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Posted in Online campaigns

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AR DevCamp

December 3rd, 2009
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The first Augmented Reality Development Camp

After nearly 20 years in the research labs, Augmented Reality is taking shape as one of the next major waves of Internet innovation, overlaying and infusing the physical world with digital media, information and experiences. AR DevCamp believes AR must be fundamentally open, interoperable, extensible, and accessible to all, so that it can create the kinds of opportunities for expressiveness, communication, business and social good that we enjoy on the web and Internet today. As one step toward this goal of an Open AR web, we are organizing AR DevCamp 1.0, a full day of technical sessions and hacking opportunities in an open format, BarCamp style.

* Timing: Saturday December 5th, 2009
* Cost: Free
* Registration and Attendance: Please register here so we can plan food: AR DevCamp interest list
* Schedule: ARDevCamp Schedule
* Session Topics: Find more about proposed session topics and how the camp works on the Session Topics page.
* RideShare: RideShare RideShare
* Location: Hacker Dojo Mountain View: Directions and simultaneously in New York City, and beyond
* Event Schedules: Bay Area camp schedule
* Community: @ardevcamp #ardevcamp Blog GoogleGroup @ardevcampnyc
* Sponsorship: We gratefully acknowledge our sponsors’ support for the open AR development community! If you would like to help us with a contribution to cover basic event costs (food/drink etc) ping @ardevcamp on Twitter.

Background

Among other topics, we’ll discuss are implications of how the various layers of an open augmented reality stack will fit together to support the following straw man requirements:

* support for both fundamental kinds of AR requiring semantic frameworks be harmonized: 1. Image Triggered and 2. Location Based.
* support for many image trigger types, and many coordinate systems.
* a description of what happens on the focal plane of the view, including user interface conventions, and rendering rules.* a description of the properties of a specific object or place, including data type, decoding and rendering requirements and resources
* support for local media types produced by many applications domains including 2D Web, 3D web, web maps, GIS, CAD, BIM, 3D game and virtual worlds
* support for local rendering rules and coordinate systems for specific places and objects e.g. html, CAD objects and spaces, video, rendered graphics game objects, etc.
* harmonization and interoperable semantic framework with adjacent semantic domains within overlapping computing and media domains, e.g. web, CAD, mapping, games, virtual worlds, etc.
* support for secure transactions and data exchange
* support for sensors and sensor networks
* social network interoperability, managing groups, permissions, and privacy
* messaging, communication, and collaboration
* interop with the internet of things and the semantic web

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Posted in Techie news

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