Total Immersion and its partner in Saudi Arabia Magna teamed up to create the first Advergame on Facebook featuring for the first time hand tracking for the last campaign of L’Usine : Tasbeera Man.
L’Usine employs over 1500 people and serves almost 70 percent of all stores and retail chains in Saudi Arabia. L’usine currently produces 35 different products divided into five categories: Bread, pastries, cakes, mamoul and sambousa. The pastry line commands over 55 percent of the pastry category.
The experience is divided in 2 steps :
Packaging recognition : to activate the game you have to present of one the packaging to your webcam. (download packagings here).
Hand Tracking Control : to control the Tasbeera man, just use your hand on the screen!
Feel free to experience it and share your score on your Facebook account and on TI’s Facebook page !
Augmented Reality Shopper made in Zugara and RichRelevance
We are always looking for new and fun ways to make shopping with us more personal. If you’ve ever wondered, “How will this look on me?” We’ve got you covered!
Grab your webcam and visit this virtual dressing room to try on hundreds of their dresses. This feature will simply overlay dresses onto live video of you. Now, you can have your very own fashion show with the privacy and convenience of online shopping.
Need a second opinion? Take a snapshot of yourself in your favorite dress and share it with friends on Facebook, or email them for their feedback.
Mobilizy releases WIKITUDE 3 and an enhanced version of Wikitude.me
PRESS RELEASE: SALZBURG, Austria: AUGUST 26TH 2009. Mobilizy GmbH introduces WIKITUDE 3 for the Android OS and relaunches a completely new Wikitude.me geo-tagging platform. WIKITUDE 3 is the latest release of the Wikitude World Browser, the premiere mobile AR application for Android, which displays location-based, geo-specific content in a real-time augmented reality camera view on a smart-phone using GPS & gravimetric (compass) sensors.
WIKITUDE 3 is the latest release of the Wikitude World Browser, which presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the camera-view of a smartphone bringing information from the internet into context with the real-world. The Mobilizy development team has listened to it’s users and implemented several new features to improve and enhance the user experience within WIKITUDE 3. New features include:
* Full Integration with the Wikitude.me user-generated, geo-tagging platform;
* An enhanced User Interface (UI) which tightly aligns with the UI in the forthcoming iPhone version of the Wikitude World Browser;
* Improved methods to enhance perspective and depth of perception of POIs (Smaller POIs indicate further distance, larger POIs indicate close proximity);
* The search and viewing-distance for POIs can be regulated by the user with a sleek slider bar;
* New & Improved filter options allow end-users to choose which content overlays and POI categories are displayed;
* Improved methods for locating POIs through search terms;
* An improved radar-overlay displaying the user’s current viewing direction and POIs within a specified radius;
* An entirely new “Beam-Me” feature which tele-ports the user to a pre-defined geo-location, allowing the user to experience a specified geo-data overlay;
Currently, WIKITUDE World Browser 3.0 offers data overlay sources from Wikipedia, *Qype and user-generated content from Mobilizy’s Wikitude.me (www.wikitude.me)
Mobilizy GmbH has partnered with Netociety Ltd., a specialist in enterprise social software, to develop an enhanced geo-tagging experience that empowers individuals with the tools to create POIs and location-specific, hyper-linked digital content which can be viewed through the WIKITUDE World Browser. According to Markus Tripp, the project manager of Wikitude, “Wikitude.me is the first platform which allows individuals to actively contribute to augmented reality. This is an amazing and huge step forward in the AR industry!”
Wikitude.me provides an open, easy-to-use, free mobile information platform for anybody who wants to access or provide location based and situation-specific information or services via mobile phones. Basically, Wikitude.me can be understood as a platform which encourages community-driven content creation to which anybody can contribute freely, very similar to the philosophy of Wikipedia, but for mobile augmented reality. With regards to intellectual property, Wiktude.me is implemented under a Creative Commons Attribution-Sharealike 3.0 Unported License.
To get started with Wikitude.me platform users can login through existing 3rd party accounts such as Yahoo!, Google, Twitter and Facebook. The ability to add points of interest and “geo-tag the world” is done through any Internet-enabled device, such as a netbook, laptop, desktop or a smartphone like the Apple iPhone, Nokia N97 and the Android handsets which are available today. For each point of interest there is a title, description (250 chars), category, language, and link to a URL. Each POI that is geo-tagged on the Wikitude.me platform is also cross-posted on Twitter ( http://twitter.com/wikitude_me ) to inform the global Wikitude community of the creation of fresh geo-content.
Mobilizy GmbH believes that the future of mobile augmented reality (Mobile AR) literally rests in the hands of the users. Our team can develop the infrastructure for Mobile AR experiences such as WIKITUDE 3 and platforms like Wikitude.me, but ultimately the end users will determine how mobile AR will be shaped. Mobilizy is constantly researching and developing ways to improve the WIKITUDE mobile AR experience by placing the user at the center of our development process
NOTE: POI data created by early-adopters of the beta version of Wikitude.me will be migrated to the new platform early next week.
About Mobilizy:
Mobilizy GmbH is an early pioneer in commercial augmented reality and the creator of the WIKITUDE World Browser, which is the first practical augmented reality (AR) mobile application. Available on Android (Coming soon to iPhone). Mobilizy engages in the research and in-house development of location-based services and augmented (mixed) reality experiences for smartphones. Mobilizy is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of augmented reality.
About Netociety:
Netociety Ltd. is a UK-Austrian based software development firm helping companies customize, implement and adopt social software, collaboration tools and best practice. Netociety facilitates the development of collaboration systems for engaging with customers, employees and partners. Improvements in innovation, change, marketing, and productivity efforts are focused on.
The campaign is part of a print campaign that celebrates New York Fries 25 anniversary. Hence Gary Coleman as a familiar icon of that time.
The AR app is within Facebook and basically presents Gary as a bobblehead type character where if you shake him hard enough in AR, he spills his fries. The fries that fall “tell” the fortune of you and 25 of your facebook friends.
Did you think Augmented Reality finished on marker tracking? No no.. here you have a cute example using Zugara’s technology (Motion Capture through flash player) to avoid pirates cannon balls!
More? they connected to facebook so you can share with friends some pics from you playing. Well done guys!
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The campaign is part of a print campaign that celebrates New York Fries 25 anniversary. Hence Gary Coleman as a familiar icon of that time.