Cartoon Network: last but not least.

dieGopen — Thu, 16 Jul 2009 09:37:00 +0000

Before the first phase of augmented reality has taken hold, the Cartoon Network is already claiming to have launched a ‘next-generation’ AR campaign to promote its ‘Incredikids’ show.

Cartoon Network: we're first with next-generation AR

The Turner Broadcasting-owned channel reckons it’s the first to use AR technology to create an ‘interactive 3D gaming experience’ for children. (???)

According to the broadcaster, the Incredikids AR game can be accessed without user downloads, creating a ‘brand new’ form of ‘instant play’ gaming.

The AR app comprises three interactive virtual environments – an urban racing scene, an underwater submarine and a futuristic space chase – set within a five-level game hosted on the show’s dedicated website.

Participants are encouraged to battle against Incredikids villain Syracticus Lazarus before uploading their scores to a game leaderboard so they can compete against each other.

“There’s nothing like this out there,” claimed Barnaby Dawe, vice president of marketing and communications at Turner Broadcasting. “We’re championing true digital marketing innovation.”

The launch of the AR game forms part of a wider digital marketing drive promoting Incredikids. Activity includes a social media drive across key children\s sites, including Vizwoz.

source: http://www.revolutionmagazine.com

DNP Japan and metaio

ARvertising news » Incredikids

Cartoon Network: last but not least.