Bulmers Cider has launched a new free iPhone App will direct users to the nearest cider garden that stocks Bulmers using GPS, an interactive map and the very latest Augmented Reality technology. The app also shows reviews and additional info from www.useyourlocal.com providing the opportunity to join and support your local pub.
The app will also give users access to special offers and giveaways, as well as keeping them up to date on the Bulmer’s Summerside Garden, an installation that is currently touring the nation to spread the Summer lovin’ fronted by Bulmers bespoke band, the Sun Lovin’ Criminals.
The band’s performances on the Bulmers Sunshine Stage will use the latest Augmented Reality technology to open up a world of audience interaction and reward.
Increasing efficiency in assembly work with Augmented Reality
Customer specific and individualized products, small batch sizes, as well as increasing product complexity set higher demands for assembly work. Augmented Assembly is a research project at VTT, where AR technology is applied to increase assembly efficiency. In augmenting assembly work, the assembly worker is guided by virtual objects of components and assembly tools, and visual assembly instructions. The worker sees the augmented view through light weight head mounted devices (e.g. data glasses), and sensors provide feedback from the performed operations.
SLARToolkit is a flexible Augmented Reality library for Silverlight with the aim to make real time Augmented Reality applications with Silverlight as easy and fast as possible. It can be used with Silverlight’s Webcam API or with any other CaptureSource or a WriteableBitmap. SLARTookit is based on the established NyARToolkit and ARToolkit. SLARToolkit uses a dual license model and could be used for open or closed source applications under certain conditions. See the License page for details.
There are two samples available; one uses Silverlight’s 3D projection capabilities and the other the 3D game engine Balder. The samples are part of the source code repository, but not included in the binary release.
A webcam and at least the Silverlight 4 runtime must be installed to run the samples. At the moment the beta developer runtime is available for Windows and Mac. Alternatively there are also videos of the samples in action linked below.
The SLAR and / or L marker should be printed non scaled at the original size (80 x 80 mm) and centered for a small white border. See the Markers documentation for details. Then hold the printed marker in front of the camera and move it around. Make sure the camera is set up properly and the scene is illuminated well without hard shadows.
Silverlight Projection Sample
Open the sample and press the “Start Fun” Button or watch the video.
At the TED conference, Microsoft announced a new, AR mapping feature.
[press release]
Microsoft just added an interesting new feature to Bing Maps–augmented reality. Actually, it’s a bit more like augmented reality in reverse.
A new function, called Streetside Photos, takes real images and video clips and neatly stitches them onto the Bing Map’s street-level view, using a clever combination of geolocation information (from a GPS-enabled device, or added manually by the user) and imaging-matching algorithms. This means you can, for example, zoom in on a street and see an image of a particular storefront that was just uploaded to Flickr or Twitpic instead of the standard one. Steetside Photos, which is available for Seattle and San Francisco maps, also includes some nice historical imagery.
Blaise Agüera y Arcas, architect of Bing Maps, demoed the feature today at the TED conference, which is taking place in Long Beach and Palm Springs, California.
Agüera y Arcas presented another image-stitching program called Photosynth at TED in 2007. He tells me that the new application’s algorithms are similar to Photosynth’s but effectively work in reverse. “In Photosynth you start off with a bag of disorganized photos and it finds visual connections,” he says. “This is the same; instead of a bag of photos I have one and all of the structured imagery [to attach it to].”
The software behind Streetside Photos can adjust a photo so that it matches to within a few inches, rather than a few feet. This kind of precision is important for augmented reality to work effectively. “The pushpin or the GPS both have quite a bit of inaccuracy,” says Arcas. “It’s typical for it to be off by 40 meters or more. Some are even more ambiguous.”
The user sees a list of photos on the side of the screen and, if she clicks on one, the map view moves to that spot and the photo becomes a bubble overlaying it.
Perhaps most impressively, it can overlay moving video on top of a map, creating a “lens” type of effect, as illustrated in the video at Pike Place Market in Seattle below. While Agüera y Arcas would not say if there will be a Smart phone app to follow Streetside Photos, it seems like a natural progression.
metaio @ Mobile World Congress 2010: Mobile Augmented Reality on the Rise
MUNICH / BARCELONA, February 15th, 2010 – with the release of its Unifeye® Mobile Augmented Reality SDK, a groundbreaking Android demo in cooperation with Sony Ericsson and a speech within the Mobile Visions track, metaio demonstrates its direction as a technology leader in the AR industry.
The Unifeye® Mobile SDK is the world´s first and only software development kit for creating mobile augmented reality (AR) applications. The professional toolbox is supporting all major mobile platforms and features the latest image recognition technologies, 3D rendering for animations with real time interaction and optimized components for mobile hardware. With the Unifeye® Mobile SDK software it is possible to create fascinating marketing experiences, intuitive information design, mobile augmented reality games or innovative retail solutions. Based on the proven AR platform Unifeye® by metaio it is possible to easily develop and deploy solutions at the interface between the real and virtual world.
Showcase: Image Recognition on Android Phones by Sony Ericsson
The power of the Unifeye® Mobile SDK is revealed for the first time within the “Creation Day” event, where metaio shows its latest feature tracking technology on a new device by Sony Ericsson, running the Android platform. Within this inspiring event Sony Ericsson will show the power of Co-Creation and how the mobile content will be created and shared in the future.
The Future of Mobile Augmented Reality
In addition to the product release and showcase, metaio´s CTO Peter Meier will give a speech at the MWC10 within the session:”Mobile Innovation – A Vision of 2020”, which will take place on the afternoon of Wednesday the 17th of February 2010 at 4pm. “This session will take a visionary look into the services and applications that mobile communication will provide in 10 years time and the impact they will have on the way we live and communicate in 2020. The latter half of this session will look at Augmented Reality. (…)”. Peter Meier will also present how the social AR platform “junaio” is becoming a day by day mobile augmented reality experience.
The 2010 Mobile World Congress will be held 15-18 February, in Barcelona Spain.
For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION.
This year’s Mobile World Congress will include:
A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
An Awards ceremony and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world
And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals
In 2009, Mobile World Congress hosted approximately 47,000 mobile professionals from 182 countries. More than 50% of these were C-Level executives, and 9,000 of them represented mobile network operators from around the world. In addition, more than 2,400 members of the press reported from the event, representing more than 1,500 media groups from 76 countries.
If your company wants to be a serious player in the mobile eco-system, you can’t afford to miss the 2010 GSMA Mobile World Congress. Join us in Barcelona and see VISION IN ACTION!
If you are planning to come to the Mobile Augmented Reality Showcase
@ Mobile World Congress and you have a smartphone, then go to the
Apple AppStore, the Android Market and the Ovi Store and download the
applications from companies mentioned above.
On February 17, don’t forget to bring your business cards, your mobile
handset and your open mind! And maybe an umbrella if it begins to rain.
If you are a provider of an application or service and you would like to
demonstrate as part of the Mobile AR Showcase, there is no cost. We only
request that you help us to populate the Showcase directory of applications
by completing this form (same as button above).
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