The 2010 Mobile World Congress will be held 15-18 February, in Barcelona Spain.
For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION.
This year’s Mobile World Congress will include:
A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
An Awards ceremony and industry seminars that highlight the most innovative mobile solutions and initiatives from around the world
And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals
In 2009, Mobile World Congress hosted approximately 47,000 mobile professionals from 182 countries. More than 50% of these were C-Level executives, and 9,000 of them represented mobile network operators from around the world. In addition, more than 2,400 members of the press reported from the event, representing more than 1,500 media groups from 76 countries.
If your company wants to be a serious player in the mobile eco-system, you can’t afford to miss the 2010 GSMA Mobile World Congress. Join us in Barcelona and see VISION IN ACTION!
If you are planning to come to the Mobile Augmented Reality Showcase
@ Mobile World Congress and you have a smartphone, then go to the
Apple AppStore, the Android Market and the Ovi Store and download the
applications from companies mentioned above.
On February 17, don’t forget to bring your business cards, your mobile
handset and your open mind! And maybe an umbrella if it begins to rain.
If you are a provider of an application or service and you would like to
demonstrate as part of the Mobile AR Showcase, there is no cost. We only
request that you help us to populate the Showcase directory of applications
by completing this form (same as button above).
ABI Research Anticipates “Dramatic Growth” for Augmented Reality via Smartphones
According the ABI Research study “Augmented Reality: Adding Information to Our View of the World”, handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. As advertisers learn to insert tags into navigation displays, mobile arvertising revenue will grow slowly, representing a large portion of sectoral revenues in the 2013-2014 timeframe.
“The new capabilities of handset platforms create an explosive opportunity for Augmented Reality technology,” explains study author Joe Madden. “Existing technology suppliers will have to adapt, as rapid growth will transform the Augmented Reality ecosystem. Today’s customized, direct business-to-business AR supply chain will continue to see incremental growth in military, automotive, and entertainment applications, but those businesses will be overshadowed by the mass-market dynamics of mobile handset application sales and arvertising revenue streams.”
The study envisions the development of global databases to store a wide variety of geo-tag information. Governments, businesses, and individuals all will contribute information into such databases, so end-users will be able to view information on notable buildings, retail sales, or special events, or simply to mark locations of interest.
Mr. Madden notes that technology advances are still required for Augmented Reality applications to proliferate. “GPS location accuracy is not adequate currently for many applications, requiring additional techniques to refine location precision for shopping applications, or for game applications in which virtual objects must be placed precisely on the display near corresponding real objects.”
This report is published under the Human-Machine Technology Research Service, which is a part of NextGen, the ABI Research emerging technologies research incubator.
via: ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 27 research and advisory services. Est. 1990. For more information visit www.abiresearch.com
One step beyond to have Augmented Reality on Mobiles.
Flash Professional CS5 will enable you to build applications for iPhone and iPod touch using ActionScript 3! These applications can be delivered to iPhone and iPod touch users through the Apple App Store.
A public beta of Flash Professional CS5 with prerelease support for building applications for iPhone is planned for later this year.
How AS3 looks on: Palm, iPhone, Windows Mobile, Android OS, Nokia Symbian OS, BlackBerry, TVs…
At MAX 2009, Kevin Lynch, Adobe CTO, demos Flash Player 10.1 for mobile devices, smartphones and netbooks.
Today Adobe will announce *FULL* Flash Player for 19 of 20 mobile brands
At MAX, Adobe’s worldwide developer conference will announce with its partners their progress to bring Flash support to, between others, BlackBerry handsets. I guess iPhone will be again the black ship of the story… Anyway, an Organization of 50 companies called Open Screen Project created by Adobe to promote the evolution of richer mobile, tv, and desktop browsing experiences, by giving the welcome to BlackBerry, will achieve 19 out of 20 mobile handset top manufacturers.
Adobe is also announcing support for HTTP streaming and several new mobile-ready features, including multi-touch, gestures, accelerometer, and screen orientation.
Flash Player 10.1 is the first consistent browser-based runtime from the Open Screen Project that offers browsing of Flash-based web apps, HD video, and other content on smartphones, netbooks and other Internet-enabled devices.
Flash support is also expected for several other mobile platforms, including Google Android, Symbian, Palm webOS, and Windows Mobile. A public developer beta will be available for Windows Mobile, webOS, and desktop operating systems before the end of the year. A public developer beta for Android and Symbian should be announces early in 2010, with general availability and publicly available devices coming in the first half of 2010.
That sounds great for AR mobile development! Just to let you know that Adobe is also interested in FLARToolkit, watch this Augmented Reality presentation for MAX 2009: http://max.adobe.com/MAXar/
So it sounds like sooner than later we will be delivering FLAR experiences on mobiles -Probably using also gyro, accelerometer and GPS-.
How to advertise an Android smartphone? Easy: Lets Augment it!
Vodafone Netherlands has stepped up the potential of the medium, by launching a modern day variant of the playground classic ‘tag’ for the Google/OHA (Open Handset Alliance) Android platform.
Vodafone introduced a game where players can ‘tag’ each other using the HTC Magic phone via the camera and a specialised app.
The Go Tag app allowed players to ‘tag’ their rivals by using image recognition technology to identify the target’s shirt colour when a picture was taken.
Devices like the Android HTC Magic and the iPhone 3GS are expected to pave the way for augmented reality applications, mainly because these devices are equipped with a digital compass that complements the GPS functions on the handsets.
Mobilizy releases WIKITUDE 3 and an enhanced version of Wikitude.me
PRESS RELEASE: SALZBURG, Austria: AUGUST 26TH 2009. Mobilizy GmbH introduces WIKITUDE 3 for the Android OS and relaunches a completely new Wikitude.me geo-tagging platform. WIKITUDE 3 is the latest release of the Wikitude World Browser, the premiere mobile AR application for Android, which displays location-based, geo-specific content in a real-time augmented reality camera view on a smart-phone using GPS & gravimetric (compass) sensors.
WIKITUDE 3 is the latest release of the Wikitude World Browser, which presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the camera-view of a smartphone bringing information from the internet into context with the real-world. The Mobilizy development team has listened to it’s users and implemented several new features to improve and enhance the user experience within WIKITUDE 3. New features include:
* Full Integration with the Wikitude.me user-generated, geo-tagging platform;
* An enhanced User Interface (UI) which tightly aligns with the UI in the forthcoming iPhone version of the Wikitude World Browser;
* Improved methods to enhance perspective and depth of perception of POIs (Smaller POIs indicate further distance, larger POIs indicate close proximity);
* The search and viewing-distance for POIs can be regulated by the user with a sleek slider bar;
* New & Improved filter options allow end-users to choose which content overlays and POI categories are displayed;
* Improved methods for locating POIs through search terms;
* An improved radar-overlay displaying the user’s current viewing direction and POIs within a specified radius;
* An entirely new “Beam-Me” feature which tele-ports the user to a pre-defined geo-location, allowing the user to experience a specified geo-data overlay;
Currently, WIKITUDE World Browser 3.0 offers data overlay sources from Wikipedia, *Qype and user-generated content from Mobilizy’s Wikitude.me (www.wikitude.me)
Mobilizy GmbH has partnered with Netociety Ltd., a specialist in enterprise social software, to develop an enhanced geo-tagging experience that empowers individuals with the tools to create POIs and location-specific, hyper-linked digital content which can be viewed through the WIKITUDE World Browser. According to Markus Tripp, the project manager of Wikitude, “Wikitude.me is the first platform which allows individuals to actively contribute to augmented reality. This is an amazing and huge step forward in the AR industry!”
Wikitude.me provides an open, easy-to-use, free mobile information platform for anybody who wants to access or provide location based and situation-specific information or services via mobile phones. Basically, Wikitude.me can be understood as a platform which encourages community-driven content creation to which anybody can contribute freely, very similar to the philosophy of Wikipedia, but for mobile augmented reality. With regards to intellectual property, Wiktude.me is implemented under a Creative Commons Attribution-Sharealike 3.0 Unported License.
To get started with Wikitude.me platform users can login through existing 3rd party accounts such as Yahoo!, Google, Twitter and Facebook. The ability to add points of interest and “geo-tag the world” is done through any Internet-enabled device, such as a netbook, laptop, desktop or a smartphone like the Apple iPhone, Nokia N97 and the Android handsets which are available today. For each point of interest there is a title, description (250 chars), category, language, and link to a URL. Each POI that is geo-tagged on the Wikitude.me platform is also cross-posted on Twitter ( http://twitter.com/wikitude_me ) to inform the global Wikitude community of the creation of fresh geo-content.
Mobilizy GmbH believes that the future of mobile augmented reality (Mobile AR) literally rests in the hands of the users. Our team can develop the infrastructure for Mobile AR experiences such as WIKITUDE 3 and platforms like Wikitude.me, but ultimately the end users will determine how mobile AR will be shaped. Mobilizy is constantly researching and developing ways to improve the WIKITUDE mobile AR experience by placing the user at the center of our development process
NOTE: POI data created by early-adopters of the beta version of Wikitude.me will be migrated to the new platform early next week.
About Mobilizy:
Mobilizy GmbH is an early pioneer in commercial augmented reality and the creator of the WIKITUDE World Browser, which is the first practical augmented reality (AR) mobile application. Available on Android (Coming soon to iPhone). Mobilizy engages in the research and in-house development of location-based services and augmented (mixed) reality experiences for smartphones. Mobilizy is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of augmented reality.
About Netociety:
Netociety Ltd. is a UK-Austrian based software development firm helping companies customize, implement and adopt social software, collaboration tools and best practice. Netociety facilitates the development of collaboration systems for engaging with customers, employees and partners. Improvements in innovation, change, marketing, and productivity efforts are focused on.
Shantanu Naraye, CEO of Adobe, recently announced during Adobe’s ‘earnings call’ with investors that they will release a beta version of Flash Player 10 (FP10) for smartphones. The release will come during October at Adobe MAX 2009. We knew this was coming but now we have a set date and confirmation.
“We are bringing Flash Player 10 to smartphone class devices to enable the latest web browsing experience. Multiple partners have already received early version of this release and we expect to release a beta version for developers at our Max conference in October. Google’s Android, Nokia’s Symbian OS, Windows Mobile and the new Palm Web OS will be the first devices to support web browsing with the new Flash player…”
One question: Will they let us access live video?
Tomorrow is just a day away. (not for you iPhone, sorry)
New HTC Hero Delivers More Complete Web Browsing Experience with Adobe Flash Technology.
David Wadhwani, vice president and general manager, Platform Business Unit at Adobe said:
“As the first Android device with Flash, the new HTC Hero represents a key milestone for Android and the Flash Platform. With close to 80 percent of all videos online delivered with Adobe Flash technology, consumers want to access rich Web content on-the-go.”
“The collaboration with HTC offers people a more complete Flash based Web browsing experience today and presents an important step towards full Web browsing with Flash Player 10 on mobile phones in the future.”
The new HTC Hero is a key element of the HTC experience and a new generation of HTC mobile phones and devices. Users can browse and discover a broad set of Web content and applications not supported by mobile phones in the past. People can also view YouTube videos using Flash technology, and enable full screen viewing mode by simply double tapping the screen.
I hope the rest of the phone companies will get the hint (also dear iPhone).
Check the video:
PS: By the way.. will they let us use the live video to to play FLAR?
Here’s a letter sent to Apple Developer Relations, signed for the most relevant research groups and AR companies:
Dear Apple,
We are a collection of augmented reality (AR) enthusiasts and professionals (from business and academia), who have been working on a multitude of AR apps for the iPhone. These apps are poised to change the way people interact with the real world.
But here is the rub: we are currently unable to publish these apps on the app store because the iPhone SDK lacks public APIs for manipulating live video.
We are asking Apple to provide a public API to access live video in real time, on the iPhone.
We will be happy to offer additional technical details.
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