Augmented Reality Event (ARE), announced today that the first global conference dedicated to advancing the business of augmented reality will be held at Santa Clara Convention Center, June 2 & 3, 2010.
Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:
• current augmented reality market scope and what’s expected in the next 5 years,
• latest augmented reality innovations, engines and tools,
• showcases and postmortems of landmark augmented reality projects
• how to fund and build a successful augmented reality start up,
• how to leverage augmented reality to advance your brand, attract and keep your customers, and
• how to build successful campaigns and products that will delight users.
The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and exhibitors.
“We are entering a new era where proximity based social networks and augmented reality will be one of our most important forms of communication,” said Sean Lowery, event director of ARE. “Having experienced and passionate leaders, who are at the epicenter of the augmented reality movement, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bringing augmented reality to the market.”
Learn more about Augmented Reality Event and its organizers at www.augmentedrealityevent.com and stay up to date with the latest developments by following @arealityevent on Twitter.
CTO of metaio officially announced opening of junaio API at the AR Development Camp
MOUNTAIN VIEW – December 6th, 2009 – Peter Meier, CTO of metaio, announced at today’s AR Development Camp the opening of its junaio API to developers. Starting Monday, developers can use the new interface to build their own applications that interact with the junaio platform.
The open API will include features that allow users to select multiple categories of information at once and see all results in a 360 degree view. For example, a user can select multiple areas of interest, such as Japanese restaurants, manga shops, or pictures posted by other junaio members, and see all the results in a single view. Unlike other AR applications, junaio will allow developers to use multiple information sources to develop their applications.
junaio’s API will also allow users to interact directly with the resulting information. The API will enable developer to see how user interact with their programs and react to user behavior, such as changing the local content or adding new content. For example, a dinosaur game could let users find an egg, click to open the egg, and follow resulting clues to help the baby dino find its parents.
“Using the interaction-features of junaio’s API and 3D engine, cool AR-games, interactive tour guides, and other applications can be easily implemented,” says Peter Meier.
External developers can benefit by linking their websites to junaio, and become accessible in the real world or promote their brands in new ways.
“By opening the API, we want to give the developer community the tools to create their own applications that can benefit the users. Whether it’s allowing users to drop new, cool or functional objects, finding the history of a building, or plan scavenger hunts and other augmented reality games, the possibilities are endless,” says Peter.
The API specifications and additional information can be found at www.junaio.com. The latest junaio client, with multiple information display and user interactions will be available to the public at the end of January.
About junaio
junaio is a mobile and online platform that lets users create, explore and share information in a completely new way using augmented reality and location-based content. Users can place 3D objects, twitter messages or websites into the real world and then share their creations with friends through social networks. junaio’s platform is bringing internet to the real world.
junaio allows you to create, explore and share information in a completely new way using augmented reality. By combining innovative online and mobile technologies you will be able to place 3D objects into the real world and share this with friends through social networks. You will be able to see any kind of location-based content through the display of your mobile phone. junaio is bringing the Internet to the real world around you.
metaio, will Launch Its Mobile Augmented Reality Platform junaio On November 2nd
San Francisco, September 18th 2009 – Today, metaio officially announced the launch date of junaio, its mobile augmented reality platform. On November 2nd, the leading company in augmented reality will release a first version exclusively for the iPhone. More features will be released soon after, including capabilities on the Android and Symbian platforms.
The world as seen through junaio
junaio will change the way we create, access and share information. By combining innovative online and mobile technologies, junaio will allow users to see location-based content through the display of a mobile device. Users can leave traces, messages or objects and visually interact with their friends or anyone else in the world. Already existing web services can be enhanced and completely new ways of interaction can be created. Whether it is social networks, multimedia content or game concepts – virtually anything can be embedded in the real world and connected to a certain place.
“The possibilities are endless, we are taking the Internet outside to the real world,”
says Thomas Alt, Chief Executive Officer of metaio.
Seeing location-based multimedia content through the display of your mobile device is only one part of the story.
“Mobile augmented reality is all about the user´s orientation. But to deliver a really useful and robust application, you have to be user oriented,”
says Peter Meier, Chief Technology Officer. metaio is defining a new dimension in mobile augmented reality through incorporation of features that will allow better usability and social interaction. junaio is the result of more than six years application development in augmented reality and months of research and usability tests for mobile applications. So get ready for the ultimate Outernet experience!
For more information and updates, please refer to: www.junaio.com
Personalized Media have developed a list of the top 16 Augmented Reality Business Models.
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1. IN SITU:
Aiding sale by seeing projects placed in the environment before completion. The benefit of a customer or client seeing a finished project, before it is complete. For example 1) real estate agents can scan and show an empty house full of stylish furniture or 2) an architect who can show the billion dollar client the skyscraper as a model perfectly aligned with the other buildings on the empty site and 3) Customers who want to see what the clothes look like on ‘them’. The list of applications goes on.
2. UTILITY:
Selling life enhancing AR applications perceived as useful. Development and commercial sale of applications such as underground train orientation, bus stops & times, traffic alerts, airport gates & plane arrivals etc: all overlaid in real space. Sometimes called AR browsers as they cross reference what or who you are looking at with anything or everything off the web.
3. TRAINING:
Hands-on with complex equipment and work scenarios. Using ‘outline’ recognition this allows us to be virtually ‘hands-on’ with complex equipment in difficult-to-practise work scenarios. Bomb disposal, surgery, flight simulation. . Indeed according to wikipedia the actual phrase Augmented Reality was coined by Tom Caudell in 1992 while at Boeing where workers trained to wire aircraft on AR systems. A massive industry for the developer community charging b2b rates.
4. SOCIAL GAMING:
Both connotations of the word, pay-per-play mixed reality games in physical space. The potential to run pay per play (e.g: virtual paintball style) games in physical location and also live connected betting on sports or other competitive play – e.g: You point your iPhone at the horse and wirelessly place a bet – mid race! (odds adjusted of course) or using basic surface AR you play with others in a new kind of ‘games’ room!
5. LOCATION LAYERS:
Blended guides to new places, tourism, enhanced travelling or themed space. For travellers just arrived at your city, theme park or other experience you can provide them with pay for tools that will help them take the most ‘mutually beneficial’ route after they arrive. Free data from wikipedia, local bloggers or more commercial entities add depth.
6. VIRTUAL DEMO:
Display to promote sale, of product in pre-release or remotely via catalogue etc: To promote advance sales before the consumer gismo hits the stores, an AR display or the device/s so potential customers can manipulate it, see it from all sides, even customise the order. We may see future stores displaying the majority of items on the shop floor as AR while the item is shipped to your house before you get home! The reverse of this, an AR catalogue that pops up models to help you build or see the product in 3D.
7. EXPERIENTIAL EDUCATION:
Pay-per-visit educational services to museums, ancient sites etc: Pay-per-visit (ppv) to visit highly experiential museums, theme parks, zoos, ancient sites or exhibitions but with a higher purpose of providing deeper levels of information & visual sense than a simple plague or hard to follow guide book ever will. The sleepy animals in the zoo come to life, the ancient fossil is animated into an overlaid Google Earth, the Battle is enacted ‘on the original battlefield.
8. ENHANCED CLASSIFIEDS:
An AR directory that promotes local 3rd parties product & services overlaid at the location. One of the obvious apps where someone in a city or town looking for a specific item could be ‘guided’ to it. A very affiliate model where the company that owns the Augmented Reality listing mechanism will take a slice of any fulfilled sales. A lot more to this of course.
9. 3D VIRALS:
Branded company or personal promotion & ads using ‘cool’ 3D toys. Pattern based 3D model that entertains and is spread virally. The YouTube moment as a million links to cool ‘3D stuff’ that takes place next to you. Already we see some AR apps that allow you to record scenes of you interacting with said ‘3D viral’ and pass those around too, titillation, quirky giveaways– JibJab-type, put ‘you’ in the cartoon but revered, they are with you in 3D space.
10. PERSONALIZED SHOPPING:
Walking around stores made relevant, opt in personalization and targeting. The oft mentioned Minority Report example. But in the pulled model, here you can deliver information to potential customers scanning stores, streets or shelves for discounted or personally relevant products.
11. COOPERATION:
Service industry for augmented virtual meetings. We are all familiar with video conferencing, a few have dabbled in 3D virtual world get togethers but AR meetings are a game changer. The potential here using ‘discrete’ personal screens is to have the inevitable remote meeting with live feeds of your colleagues, blended into your room – pay-per-ARmeet
12. BLENDED BRANDING:
The equivalent of hoardings, virtual poster ads. Once given a reason to be scanning outdoor areas with their AR devices the potential to deliver topical, timely and relevant ads or branding into the scene. Again care must be taken as AR spam (like social network spam) will quickly irritate, but like free to air TV, using various sponsored or freemium biz models will mean a certain amount of branding will be acceptable.
13. AUGMENTED EVENTS:
Pay-per-use of enhanced sport or pop concerts. At live events spectators can pay and then scan their view of the ‘match’ for the latest information on sporting achievement or pop star gossip and of course tracking trails or watching replays in situ, merged over say a static real sporting scene.
14. INTERTAINMENT:
New form experiential TV and films. Following on from my ‘AR story’ post, we know people will pay a premium for a new kind of ‘film’ experience where you ‘live the experience’. How about one that plays out at ‘your’ place. Semi customised marker or location AR apps will layer Brad or Angie into your lounge, onto the coffee table or your ‘composited’ in real time into the latest Mixed Reality TV show. Combined with 3D viewing technology will make Blu-Ray seem so 18th century.
15. UNDERSTANDING SYSTEMS:
Creating AR for internal or exploded views of complex objects. Primarily useful in training or helping sell something where physically taking it apart is not possible a view of a car or other complex object can be enhanced. Labels or even an exploded view in real time can help get the message across.
16. RECOGNITION & TARGETING:
Pushing ‘relevance’ to outdoor consumers – facial recognition linked to online data. To be used with care! It will be interesting to see how privacy laws affect this but in a pushed model you could ‘scan’ visitors to your store, identify their faces, do background links to their ‘social networks’ followed by personal targeting while they are shopping. We all know this is going to happen!
A nice way to make your campaign work, is to make people talk about it. So if you can make people spread the voice over their social networks then you are on the way!
Here there’s a sample to achieve it: Augmented reality + interactive driving experience
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