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Augmented Reality Marketing

Unifeye Mobile SDK by metaio

February 16th, 2010

Rating: +1 (from 1 vote)

Augmented Reality Software:

[ press release ]

metaio @ Mobile World Congress 2010: Mobile Augmented Reality on the Rise

MUNICH / BARCELONA, February 15th, 2010 – with the release of its Unifeye® Mobile Augmented Reality SDK, a groundbreaking Android demo in cooperation with Sony Ericsson and a speech within the Mobile Visions track, metaio demonstrates its direction as a technology leader in the AR industry.

The Unifeye® Mobile SDK is the world´s first and only software development kit for creating mobile augmented reality (AR) applications. The professional toolbox is supporting all major mobile platforms and features the latest image recognition technologies, 3D rendering for animations with real time interaction and optimized components for mobile hardware. With the Unifeye® Mobile SDK software it is possible to create fascinating marketing experiences, intuitive information design, mobile augmented reality games or innovative retail solutions. Based on the proven AR platform Unifeye® by metaio it is possible to easily develop and deploy solutions at the interface between the real and virtual world.

Showcase: Image Recognition on Android Phones by Sony Ericsson

The power of the Unifeye® Mobile SDK is revealed for the first time within the “Creation Day” event, where metaio shows its latest feature tracking technology on a new device by Sony Ericsson, running the Android platform. Within this inspiring event Sony Ericsson will show the power of Co-Creation and how the mobile content will be created and shared in the future.

The Future of Mobile Augmented Reality

In addition to the product release and showcase, metaio´s CTO Peter Meier will give a speech at the MWC10 within the session:”Mobile Innovation – A Vision of 2020”, which will take place on the afternoon of Wednesday the 17th of February 2010 at 4pm. “This session will take a visionary look into the services and applications that mobile communication will provide in 10 years time and the impact they will have on the way we live and communicate in 2020. The latter half of this session will look at Augmented Reality. (…)”. Peter Meier will also present how the social AR platform “junaio” is becoming a day by day mobile augmented reality experience.

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Posted in AR Mobile, Coder's News

Tags: android arvertising junaio mobile MWC Ovi peter meier sdk t mobile tracking tracking technology

Bamzooki – Augmented Reality TV Game Show

December 5th, 2009

Rating: +2 (from 8 votes)

The BBC’s Virtual Studiotechnology was used to enable realtime composition of the 3D rendered graphics with live camera feeds. Each studio camera has a dedicated render PC to render the virtual scene from that camera’s perspective. To know what a studio camera’s perspective is, each camera is fitted with a second ‘Free-D’ camera which points towards the ceiling. On the ceiling are reflective, circular bar codes. The 3-D camera data is fed to a computer system that identifies the targets on the ceiling and calculates that camera’s position and orientation, 50 times a second. Series 4 adopted vinten tracking peds instead of FREE-D as an alternative approach.

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Posted in AR Uses

Tags: AR Games bbc live camera tracking tv

ARScope

November 20th, 2009

Rating: +1 (from 1 vote)

See-through Displaying Method for Markerless Augmented Reality

ARScope is a novel interface for various applications of augmented reality. A superimposed image is projected by a head-mounted projector onto a hand-held device covered with retro-reflective material. The background image is transformed into an image that is suitable for the user’s current viewpoint without the use of markers or a head-tracking device.

source: http://projects.tachilab.org/ARScope/

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Posted in Experiments and demos

Tags: ARScope markerless tracking

Zerkin Glove. One step beyond.

October 1st, 2009

Rating: +1 (from 1 vote)

Intuitive Interaction with Augmented Reality

What is the Zerkin Glove?

A low-cost, motion and position capturing, data glove for 3D interaction with virtual objects in augmented reality (AR) environments.

What do you mean, really?

The Zerkin Glove, is the most intuitive input device using natural hand gestures – like you’ve only seen in sci-fi movies – with a consumer friendly price.

The glove enables accurate 1-to-1 tracking of one’s entire arm – from shoulder to knuckles – without external reference infrastructure (such as cameras, sensors, scanners) allowing intuitive interaction with virtual objects in augmented reality environments such as games, education, 3D design, training, healthcare and more.

Why is it important?

Augmented reality applications, which promise to change the way people interact with the world, have been largely focused on augmenting one’s field of view with additional information. The Zerkin glove is the missing element for enhancing the interaction in any handsfree mobile AR application.

How does it work?

Thanks to the use of inexpensive off-the-shelf components such as flex sensors, gyros, accelerometer, and compass headings, the glove precisely tracks the slightest gestures in the augmented reality space. Based on a proprietary patent-pending method. The graphics are overlaid relative to fiducial markers using AR tracking software. A pair of see-through AR glasses complements the experience as display for a first person perspective.

Want to know more?: http://zerkinglove.com/

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Posted in Techie news

Tags: compass compass headings gloves gyro HMD marker tracking

Flyar – Augmented Twitter

September 28th, 2009

Rating: +3 (from 3 votes)

Augmented Reality Twitter visualization app

Flyar is a screensaver, Twitter visualization application that uses Augmented Reality and gesture interaction. It enables users to see themselves in real time, inside a pc screen, surrounded by virtual birds that flutter about or fly towards them to deliver incoming tweets. Developed by YDreams.