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This is not advertising.
But ARvertising.
What´s coming out if we mix "Magic Realism" artistic genre, a door-to-door sales man, a mirror and the very top technology?
We have the answer. And its much more impressive that what you imagine..
Have a look to the video. |
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What's ARvertising?
ARvertising is the new shiny star of the non conventional marketing. It came from the mix between AR (Augmented Reality) + advertising.
WHAT'S MAGICAL REALISM?
 Is an artistic genre in which magical elements or illogical scenarios appear in an otherwise realistic or even "normal" setting. It has been widely used in relation to literature, art, and film.
Get ready, it's going to be part of our everyday life from now on.
WHAT'S AUGMENTED REALITY?
For many of those interested in AR, one of its most important characteristics is the way in which it makes possible a transformation of the focus of interaction. The interactive system is no longer a precise location, but the whole environment; interaction is no longer simply a face-to-screen exchange, but dissolves itself in the surrounding space and objects. Using an information system is no longer exclusively a conscious and intentional act.
Definition of Augmented Reality (AR):
Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
At present, most AR research is concerned with the use of live video imagery which is digitally processed and "augmented" by the addition of computer-generated graphics. Advanced research includes the use of motion-tracking data, fiducial markers recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators.
source: wikipedia
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